Beyoncé’s ‘Cowboy Carter’ Style Gets a Wintry Makeover for Netflix’s NFL Christmas Gameday Promo With Dramatic Atelier Biser Coat

Beyoncé is giving Christmas a Western-inspired twist for Netflix. The singer, who is set to perform at the halftime of the Ravens vs. Texans during NFL’s Christmas Gameday, shared a promotional video for the event on her Instagram on Wednesday. In the short teaser, she is seen in a snowy set wearing a glamorous winter outfit.

Styled by costume designer Shiona Turini, Beyoncé wore a statement feather coat from Atelier Biser to create her all-white look. She completed the outfit with glossy pants, matching heels and a dramatic furry cowboy hat.

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Atelier Biser has received a lot of attention from celebrities in 2024. Cardi B, Anitta, Alix Earle, Bella Thorne, Christina Aguilera and others have worn pieces from the label.

Beyoncé’s latest outfit brought a fresh and wintry update to her Western-style era, which started in February when the singer attended the 2024 Grammy Awards teasing her “Cowboy Carter” album in a Louis Vuitton set. Since releasing the album in March, Beyoncé has mainly favored country-inspired looks on her public appearances, with one of the exceptions being the strapless Balmain dress that she wore at the “Mufasa: The Lion King” film premiere on Monday.

The singer will perform songs from “Cowboy Carter” during her performance at Netflix’s first “NFL Christmas Gameday Live” on Dec. 25. The performance will take place during the second of Netflix’s two games, when the Houston Texans host the Baltimore Ravens at NRG Stadium in Beyoncé’s hometown of Houston. Special guests featured in the “Cowboy Carter” album, such as Miley Cyrus and Post Malone, are expected to make a surprise appearance during the show.

Beyoncé’s Country Style Through The Years

Launch Gallery: Beyoncé's Country Style Through The Years

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