Iggy Azalea is causing a stir with her raunchy music video for her new song, "I Am The Stripclub," and it's not just because of the skin-tight, semi-sheer Jean Paul Gaultier bodysuit she's sporting.
The Aussie rapper has been accused of 'cultural appropriation' after teaming said bodysuit with a long, black wig and what appears to be a considerably darker complexion in one of the scenes.
The Sydney-born star, who is known to many by her trademark icy blonde locks and porcelain skin, sparked outrage on Twitter after screenshots from the music video began circulating on the platform over the weekend.
The online chatter reached fever pitch when fast-fashion retailer Boohoo shared a pair of pics of Iggy, 31, dancing in the back of a truck with a group of dancers.
"Iggy Azalea is serving #iamthestripclub," the retailer tweeted.
"Serving what?" asked one Twitter user, to which another replied, "Appropriation".
Some remarked that she 'looks so different' while several compared her with reality TV star Kim Kardashian, who previously wore a similar Gaultier outfit to Iggy's.
"I think her name is Iggy Kardashian?" joked one.
Others came right out and accused Iggy of 'blackfishing,' which is a term used to describe people who are not Black, Arab or racially ambiguous who use things like clothing, makeup or hairstyling to appear as though they are.
"Iggy is serving blackfish," wrote one Twitter user.
Iggy's fans, however, disagreed and took to the platform to defend the "Fancy" hit-maker.
Some fans argued that Iggy's darker skin tone came down to nothing more than the lighting on the set of the video.
"It's just the lighting, y'all so weird," one tweeted.
'Ridiculous and baseless'
Others played down her look, saying that it's simply a fashion choice without any 'deeper' meaning.
"She puts on a black wig and has a tan and y'all are in an uproar? Y’all are funny. She looks fire. Some of y'all should get over yourselves. It ain't that deep, I promise," wrote another.
Iggy herself appears to have addressed the controversy on her own Twitter account, thanking all those showing her 'love' as well as 'hate' for 'helping her promote' her new song in equal measure.
Elsewhere on Twitter, she dismissed the outcry as 'ridiculous and baseless' and claimed that she's wearing the same foundation shade she's worn for several years.
"I can’t care about something that ridiculous and baseless. I’m wearing a shade 6 in Armani foundation, it’s the same shade I’ve worn for the last 3 years," she wrote.
"It’s the same shade in every music video since Sally Walker. Suddenly I wear a black wig in a club scene & it's an issue," she added.
Iggy — born Amethyst Amelia Kelly — was raised in Mullumbimby, near Byron Bay on the NSW far north coast, before dropping out of high school and moving to the US aged 16 to pursue a rap career.
She attracted criticism early on in her rise to fame for rapping in an American accent while still speaking in an Australian accent.
In a 2016 interview with ELLE Canada, Iggy stated that she was 'not trying to sound Black" and claimed that, growing up in Australia, it was common for actors and musicians to 'put on' an American accent.
Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter.
Or if you have a story idea, email us at email@example.com.