When a fashion label gets it right, it doesn't take long for whispers to circulate in celebrity circles. So, it's no wonder stars are going wild for Aussie brand Alamour The Label, who make everything from statement gowns to casual chic pant sets.
Spotted on stars including Serena Williams, Vanessa Hudgens and Jennifer Lopez and, the stylish label is all about bold colours and soft lines, making it the ultimate go-to for everything from holiday looks to event dressing. Designed in Brisbane, the brand's pieces been seen on red carpets around the world.
Serena Williams wore the Gilda Dress to the glamorous Robin Hood Gala in New York, and proved that simple elegance is the ultimate statement. The dress has an asymmetrical cut, long sleeves and delicate diamante embellishments around the hemline. The perfect dress for a black-tie event or evening wedding, it's super chic without being boring.
Vanessa Hudgens is also a fan of the brand and has opted for a casual, holiday vibe. She has been spotted wearing pants from the Cara matching set. The blue and white tie-dye piece comes with a cute cropped sweatshirt to complete the look.
The Samar Set is also a perfect holiday outfit, for something a bit dressier. The two-piece design is made from a floaty, no-stretch, chiffon fabric with a pretty floral print. The oversized palazzo style pants have a comfy elastic waistband, an extra-long leg, dainty frills along the waistband, and can be worn with either heels or flats. The matching top has a ruched bustier and a feminine bow-tie back.
Whether it's an event gown or resort wear, all of Alamour The Label's designs are about emphasising feminine confidence, and allowing women to express themselves in any way they choose. Here are some of our fave pieces for spring — with nothing over $250.
Perfect for a European holiday, or to keep in your wardrobe until summer, this Barbie pink maxi dress has a tiered skirt, lace-up back, and a flowing a-line silhouette.
Your summer wardrobe will revolve around this dress. Made from a linen blend fabric, it has an underwire bust, shirred back, and peasant style puff sleeves. With a cute A-line silhouette, it's perfect with flats during the day, or dressed up in the evening with heels.
Make a serious statement in this red hot cocktail dress. Its statement sleeves, fitted silhouette, and v-neck pack a real punch. Ruched all the way from the sleeves to the hem, it hugs your body in all the right places.
Made from a patterned satin fabric, the asymmetrical neckline ensures you'll stand out. The modern style paired with the soft sage-toned colour makes it the perfect dress for glam events that need a little touch of something special.
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