Aldi fans devastated as popular $3 item discontinued: 'Not happy'

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Image of Aldi storefront with Aldi sign
Aldi has discontinued a popular $3 item much to shoppers' disdain. Photo: Getty Images.

Aldi fans have been left disappointed by the news that a wildly popular $3 item has been discontinued.

A shopper took to Facebook to alert their fellow fans that the store's frozen mashed potato — which was hailed as a 'game-changer' when it hit shelves earlier this year — wasn't being restocked.

"The frozen mash potato has been discontinued," they wrote. "A staff member told me today when I asked where it went."

Many shoppers weren't too pleased to find out the cheap and convenient frozen buy was on the way out.

"Typical of Aldi things become so popular and then they stop selling it ...I'm not happy happened too many times," wrote a disgruntled fan in the comments.


Aldi Seasons Pride Frozen Mashed Potato. Photo: Facebook.
Aldi's Seasons Pride Frozen Mashed Potato has been discontinued. Photo: Facebook.

A spokesperson for the store confirmed to Yahoo Lifestyle that the Seasons Pride Frozen Mashed Potato was 'only available for a limited time' as it was a 'seasonal product'.

"We are happy to hear customers are enjoying Seasons Pride Frozen Mashed Potato, we know shoppers enjoy meals that are quick and easy to prepare!" they said.

"We can’t think of anything more comforting than some delicious, creamy mashed potato as the perfect side to any meal.

"They were only available for a limited time as a seasonal product, but we definitely take our customers’ feedback into consideration when it comes to bringing their favourite products back to shelves."

Elsewhere in the comments, Aldi fans shared their alternatives to the frozen mash from other retailers with Woolies' Bell Farms Mash Potato ($3.50 for 1kg) being a top pick. 

Woolworths Bell Farms Frozen Mash Potato 1kg. Photo: Woolworths.
Woolworths Bell Farms Frozen Mash Potato 1kg. Photo: Woolworths.

"'Bell-Farms' brand at Woolies is ok and not much more expensive than the Aldi one. McCains is the dearest brand," advised one.

"Woolworths have Bells Farm and it’s exactly the same," reported another.

Aldi's mash was a huge hit back in August, receiving rave reviews on social media.

One person said it was the “best thing Aldi has ever come out with”, saying they put it in the microwave with a bit of butter.

Others said it saved them a heap of time when they were making cottage pie and claimed it “does not taste artificial at all”.

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