Karl Lagerfeld To Launch Masstige Line

Karl Lagerfeld has cancelled his October 3 Paris show to concentrate on creating a ready-to-wear 'Masstige' line.



Due to hit stores internationally in mid to late 2011, Lagerfeld's "mass-elitism" range will be sold primarily online, marking his first official foray into the world of e-commerce.

"I've wanted this for a long time," said Lagerfeld. "I can't compete with Chanel. I don't want to be the poor-child of myself."

The new range, which encompasses clothing, shoes and accessories, "will be affordable for everyone," according to Lagerfeld, who also added, "My dream is to turn the whole house of Lagerfeld into this kind of mass business."