Yahoo Lifestyle 'Say Yes to the Dress' Fans Will Be Shocked by This Rule Brides Have to Follow
Say Yes to the Dress is officially coming back to TV, and we're ready to meet a new batch of brides searching for the wedding gowns of their dreams.
The hit TLC series is airing new episodes beginning on April 5, 2025, and loyal viewers are absolutely thrilled about it. Between the brides trying on gorgeous gowns galore and Randy Fenoli working with his team to help them choose the right dress, it only feels fitting that everything is captured on camera at Kleinfeld Bridal in Manhattan. What's more, the shop has been a must-visit for many brides ever since it first opened its doors in 1941 — and the dresses sold there feel like they're one in a million.
But with over 300 episodes airing on TLC and just as many women choosing the perfect look for their wedding day, it has us wondering something important about the process: Do brides get discounts on their wedding gowns on Say Yes to the Dress? As it turns out, there is a simple answer to this question — and what we learned is pretty surprising.
Do brides get a dress discount on Say Yes to the Dress?
Those dreaming of appearing on Say Yes to the Dress will want to pay attention to this.
As it turns out, brides who participate on the show don't get the gowns they choose for free. What's more, as Good Housekeeping reported in 2021, brides don't even get the dresses discounted. And if the bride is hoping to purchase a wedding gown from Kleinfeld on the show, she needs to be open about what her price range is before filming. Since the show divides its gowns into five tiers ranging in price, it's important for the bride to be transparent about what she can afford so she can focus on options in her budget.
Now, if you are curious about how much it costs to buy a wedding dress from Kleinfeld, the store's website has plenty to say about what someone may pay for one. According to the bridal shop, dresses start at $2,000, though they also offer a limited selection of gowns that start at $1,500. The prices reach as high as $30,000 or more — and according to a 2023 report from Screen Rant, the most expensive wedding gown purchased on the show retailed for $70,000, designed by Pnina Tornai. And this is all before alterations, accessories and the actual wedding costs!
Needless to say, even brides who appear on TV may not be as lucky as viewers would hope. Still, you know we'll be tuning in to see what happens this season!
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