X sets its sights on LinkedIn with a job listing feature

CEO Elon Musk called LinkedIn 'cringe,' said X competitor will be 'cool.'

Dado Ruvic / reuters

The social network X plans to compete with LinkedIn by offering job listings and more, CEO Elon Musk said in a new post. To aid in that, it has started gathering information about users' jobs and education histories, along with biometric data for "safety, security and identification purposes," according to a new policy spotted by Bloomberg. The company previously created an official @TwitterHiring account, TechCrunch reported last month.

"People send me LinkedIn links sometimes, but the cringe level is so high that I just can’t bring myself to use it, so I ask for the resume or bio to be emailed," said Musk (who is often mocked for his own cringe-worthy posts). "We will make sure that the X competitor to LinkedIn is cool."

On top of work history and education, X is collecting biometric information, though it didn't say what kind. "Based on your consent, we may collect and use your biometric information for safety, security, and identification purposes," the updated privacy policy states. Twitter confirmed the update to Bloomberg, without elaborating more.

Some verified organizations including Workweek have been able to post job listings in the form of scrolling cards under their bios, as TechCrunch noted. According to a screenshot posted by user Nima Owji last month, "Twitter [X] will let verified organizations import all of their jobs to Twitter by connecting a supported ATS or XML feed." Those listings may only work in the US for now, as they don't appear for myself in Europe.

Elon Musk previously hinted at the feature in May, and X purchased a job-matching tech startup called Laski in May — the company's first acquisition under Musk. Workweek CEO Adam Ryan said the job posting feature was included in X's $1,000 per month "verified for organizations" package.

The job listings might eventually connect with the work history and education data gathered. "We may collect and use your personal information (such as your employment history, educational history, employment preferences, skills and abilities, job search activity and engagement, and so on) to recommend potential jobs for you [and] to enable employers to find potential candidates," the policy states. However, it may also be used "to show you more relevant advertising."

Biometric data is also relevant to Elon Musk's stated goal of ridding the site of inauthentic accounts. Gathering that data may draw attention from regulators, though. X is already facing a proposed class action suit for biometric data captured without consent, reportedly from every photograph containing a face that is uploaded to X, according to a suit seen by Bloomberg.