Yahoo Lifestyle ‘Wicked’ Still Very Popular: No. 1 Pic Among All Streamers For March 17-23; Record Pay 1 Film Debut On Peacock
EXCLUSIVE: Universal’s Wicked clocked 882 million minutes viewed in Nielsen’s preliminary streaming chart for the period of March 17-23, making it not only the No. 1 movie across all streamers for the frame, but also Peacock’s biggest Pay 1 film ever for a title in its first seven days.
Wicked made its streaming debut on March 21 exclusively on Peacock and will stay on the service to stream through July 20.
It marks the second time a Peacock Pay 1 film has debuted to No. 1 on the Nielsen streaming chart, the previous champ being Universal’s Best Picture Oscar winner Oppenheimer during the week of Feb. 12, 2024.
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Wicked also drove the strongest advertiser interest in a Pay 1 film on Peacock to date. NBCUniversal sold its most Pay 1 movie ad spots ever with 16 brand partners – Adobe, Airbnb, Audible, Comcast, Hims, Lexus, Liquid IV, Nutrafol, Princess Cruise Lines, Rocket Mortgage, State Farm, Target, T-Mobile USA, Turbo Tax, Universal Orlando and Wayfair.
At $744M worldwide, Wicked is the biggest feature take of a Broadway musical. The Jon M. Chu directed movie won two Academy Awards for Best Costume Design and Best Production Design, as well as the Golden Globe Award for Cinematic and Box Office Achievement. The second part of the epic musical, Wicked: For Good, hits movie theaters on Nov. 21.
Wicked also shattered records for Universal as their biggest movie on PVOD in day one sales ($26M) and first week ($70M).
In addition to Wicked, Peacock subscribers can stream a variety of bonus content including a sing-along version of the pic, Making Wicked special, and Defying Gravity: The Curtain Rises on Wicked NBC Special which showcases pic’s stars Cynthia Erivo, Ariana Grande and cast revealing their journey to Oz.
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