Why Kendrick Lamar Wore a ‘Gloria’ Martine Rose Jacket for Super Bowl 2025 Halftime Show Outfit: A Sartorial Message

Julia Teti

9 February 2025 at 9:12 pm·2-min read

Kendrick Lamar took center stage at the Caesars Superdome during the Apple Music Super Bowl LIX Halftime Show on Sunday in New Orleans. The Grammy Award-winning rapper performed a string of his biggest hits, with special appearances by Sza and Serena Williams.

Lamar opted for a jacket courtesy of Martine Rose. The rapper styled blue jeans by Celine with a bootcut and a bulky jacket in blue and white with several patches on the sleeves. The jacket featured “Gloria” written along the front, nodding to Lamar’s 2024 “GNX” album. “Gloria” is the closing track on his album and talks about Lamar’s internal struggles.

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Kendrick Lamar Martine Rose gloria jacket, celine jeans, Super Bowl LIX, Martine Rose, Nike Airs, New Orleans, Halftime Show — Kendrick Lamar performs onstage during Apple Music Super Bowl LIX Halftime Show on Feb. 9 in New Orleans, La.

He also wore a backwards turned cap with the Rahaminov Diamonds Angel Wing brooch. As for his footwear, Lamar opted for a pair of Nike Air DT Max ’96, which featured a prominent black and white colorway for added definition.

Lamar accessorized his look with layered silver chain necklaces, including one with a lowercase “a.” The artist’s look was curated by Taylor McNeill, who’s also collaborated with Timothée Chalamet and Charli XCX, among others.

During the performance, Lamar was joined onstage by singer and “One of Them Days” star SZA, who went the monochrome route, styling an all-red look with a lace, bustier-style top and red puffy jacket to go along with the look.

23-time grand slam tennis champion Serena Williams also joined Lamar and SZA during the performance, dancing in a tenniscore-inspired look. Williams’ dance harkened back to her dance after her 2012 London Olympics tennis singles win.

The Super Bowl LIX, the NFL’s championship game for the 2024 season, takes place on Sunday at the Caesars Superdome in New Orleans. This marks the 11th time New Orleans has hosted the Super Bowl, tying with Miami for the most by any city. Kendrick Lamar is set to perform at the Apple Music Super Bowl LIX Halftime Show.

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