I Went To The "Mystery Scoop" Ice Cream Shop That People Can't Stop Talking About, And For $10 A Scoop, I Was Expecting...Not This

At one viral New York City ice cream shop, scoops are served with a big surprise.

Surprise Scoop is the "world's first flavor roulette ice cream shop" and has been blowing up on social media because it only has one item on its menu — "surprise" ice cream. Flavors are randomly selected and there's no option for choosing the flavor you want.

Storefront with a sign reading "mystery ice cream shop in new york" in front of a brick building with fire escapes
@swiliooo / Via tiktok.com

Online, reactions to various taste-test and review videos have been mixed overall. Comments on TikToks run the gamut from those who can't believe the price to those who just can't imagine leaving their ice cream choice up to chance.

Four social media posts showcasing unique ice cream experiences, including world-first shops and surprising flavor reveals
TikTok

Oh, and the other thing I should mention: Apparently, you won't see employees in the shop. The ice cream is served out of an anonymous, "mystery" window.

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So many questions immediately came to mind, so as an ice cream lover, I felt it was my journalistic duty to go to the shop and see what it was all about. Here was my experience from beginning to end:

I arrived at the shop at 2 p.m. on a Saturday, and lo and behold, it looked completely empty.

Storefront with a vibrant purple awning on a city street, next to a sandwich board displaying text about the business
Jen Adams

As you can see from the picture, the storefront has a bright purple awning with tiny white letters that spell out the shop's name and address. From far away, you can't even tell that this is an ice cream shop.

Right in front of the entrance, there was a sign that laid down the rules.

Sign for Surprise Scoop ice cream shop with rules: one menu item called Surprise Ice Cream, random flavor selection, and no refunds or exchanges
Jen Adams

Yep, it looks like they changed two policies because they were covered up by tape on the sign:

• Our flavors change every day

• We are CASHLESS; credit/debit cards only

Just like I saw on social media, the shop was pretty small and completely empty. On one wall, there were two touch screens to order from and a giant mirror on the other.

Person taking a selfie in a bright room with colorful squiggle designs and a wall displaying text
Jen Adams

In the back of the room, there was a pickup window and an empty screen.

Interior of a shop with purple floor tiles, a door, a "Pick Up Here" sign, and a screen above it. Phrases "Smile More" and "Kind Mind" are on the walls
Jen Adams

When I ordered on the screen, these directions appeared:

Digital ordering screen with instructions: Tap to start, check for allergies, pay, watch for order number, collect at pickup window, enjoy
Jen Adams

Basically, I needed to tap the screen, input my allergies, pay, watch for my order number to appear on the pickup screen, and then head to the pickup window to grab the ice cream.

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Per the screen, I learned the ice cream was "handmade," which made me more interested in what kinds of flavors they were dishing out. For those with food allergies, there was also an option to exclude whipped cream or fruit and disclose if you are gluten-free.

Digital kiosk displaying an order menu for Surprise Ice Cream, including options for allergens, toppings, and consent for the surprise flavor
Jen Adams

I also had to acknowledge a "consent" box that confirmed I couldn't ask for a refund or an exchange.

Online order screen with a checked box stating understanding of unknown flavor choice with no exchanges or refunds
Jen Adams

Since I wanted to try more than one flavor, I ordered two scoops, which came out to a whopping $20.53. (Broken down, that's $9.18 per scoop, plus $2.17 for tax.)

Tablet display shows a digital menu ordering screen for "Surprise Ice Cream" with order summary and checkout option
Jen Adams

Immediately after placing my order, my name appeared on the screen with an estimation that my ice cream would be ready in four minutes.

Pick-up area in a food establishment with an electronic screen displaying order progress
Jen Adams

I heard noises behind the wall, so there was definitely at least one person back there making the orders. After four minutes, the sliding door of the pickup window opened and a hand placed two different scoops on the counter.

Ice cream cones with various toppings on a counter labeled "Pick Up Here" beneath an order screen showing status
Jen Adams

In true, mysterious fashion, the person behind the sliding door was completely concealed so you couldn't see anything except for their hand placing the ice cream on the counter.

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Oh, and may I add, there's another level of mystery to this shop. Even after you receive your ice cream, you still might not know which flavor you got. Right next to the pickup window, there was a sign that encouraged customers to post their guesses of their flavors on social media and if they guessed correctly, the shop would tell them if they were right.

Sign inviting guesses of the ice cream flavor on Instagram; includes tags for posting guesses
Jen Adams

Now, I was really curious about what this ice cream would taste like. I called up a friend to join me in the taste-testing process, and here's what we thought.

Two hands holding ice cream cones topped with whipped cream, one with sprinkles and a cherry, the other with chocolate drizzle and a cherry
Jen Adams

Both scoops were pretty standard in size, comparable to single scoops at Ben & Jerry's or Van Leeuwen.

If I had to guess what flavor this was, I'd say it was Hot Cocoa.

Ice cream cup with whipped cream, chocolate drizzle, and a cherry on top in a paper container
Jen Adams

This scoop tasted exactly like the ice cream version of hot chocolate, so I wasn't complaining. It was really just...okay. Not great, not terrible. It was fine. 

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I was also a little surprised about the quality of the ice cream. Since it was homemade, I was expecting a smooth, creamy texture, but this had the consistency of a generic, grocery-store ice cream brand. It was nothing to write home about, which was pretty disappointing.

I was hoping the other flavor would bring me better luck. At first glance, I thought this pink scoop with whipped cream, sprinkles, and a maraschino cherry had to be strawberry-flavored. Boy, was I wrong.

Cupcake topped with whipped cream, colorful sprinkles, and a cherry, served in a brown takeout box with a purple spoon
Jen Adams

To be honest, I still have no idea what flavor of ice cream this was. It definitely didn't taste like strawberry, and it was pretty bland, with a *hint* of something I couldn't place my finger on. I was pretty thrown off too, because it also tasted a little savory. Safe to say, I did not like this one at all.

I was so curious about what flavor the pink scoop could have been, and it turns out the shop has some pretty wacky flavors. After looking at Google reviews, several people guessed they got a Hot Cheeto-flavored scoop.

Review mentioning a $10 scoop of pink and spicy ice cream, possibly hot Cheeto flavor, experienced in NYC
Google

I guess we'll never know for sure if I got a Hot Cheeto-flavored scoop, but maybe that's for the better.

If you're looking for a fun, quirky thing to do in a big group, this might just be the perfect place for you. Otherwise, save your $10 and go to the gelato place down the street.

Craving some creamy, dreamy ice cream in the comfort of your own home — and for way less than $10 a scoop? Download the free Tasty app and search for "Cookies 'n' Cream Ice Cream" for our foolproof three-ingredient recipe. No subscription (or special equipment) needed!

Tasty app promotion with a smartphone showing a Cookies 'n' Cream ice cream recipe. Includes a QR code to download the app
BuzzFeed