Viral TikTok product hits Australia

A product that went viral on social media for it’s aesthetically pleasing packaging will soon be available in Australia.

Pepsi Co has revealed they will be bringing their sparkling water product bubly to Australia – a product that’s already gained a mass following in the US.

The sugar-free beverage has had more than 1 million posts on video sharing platform TikTok, mostly popular among users who create fridge organisation content.

The “pretty” design of the can has inspired creators to reorganise their kitchens and fridges to put the product in display, even going as far as to colour co-ordinate fruit and veg next to their bubly storage.

Other users have created content with the beverage by ranking the flavours from best to worst, including blackberry, raspberry, lime, pineapple and passionfruit.

Several videos sharing recipes using bubly have received hundreds of thousands of likes.

The beverage is due to hit the shelves in Woolworths, Coles and independent supermarkets later in May – just in time to provide a new option to the thousands of Aussies turning to sugar-free beverages.

The drinks will be sold in packs of eight, costing $16.50.

It comes as a recent study revealed 51 per cent of Aussies are trying to reduce their sugar intake.

Chairman of rival soda business The Coca-Cola Company James Quincey in 2021 revealed the zero-sugar version of their popular cola beverage had become the biggest growing sale that year, and expected it to continue in the years to come.

Pepsi Co has adapted to their customer’s changing preferences, with 60 per cent of their products now sugar free.

The launch also coincides with the company’s commitment to the Australian Beverages Council 2018 sugar reduction pledge, which is aiming to reduce sugar intake by 20 per cent by 2025.

bubly fan Michael Bublé said he was excited about the Aussie launch of a very popular product.

“Australia, bubly is coming for you, and I may have a few surprises planned to celebrate the range hitting shelves while I’m there, so keep an eye out and stay tuned.”

The global star is headed to Australia to celebrate the release, which is the first from Pepsi Co outside of it’s core brands.