Velveeta's ‘Satisfying’ New Release Won't Be Around for Long—Fans Should Act Fast

Velveeta's latest innovation could change how consumers address their cravings for something cheesy.

The company, part of the Kraft Heinz family of brands, just announced a whole new form of its fan-favorite cheese product designed to "elevate meals" and "satisfy cheesy cravings like never before."

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For a limited time (or so long as supplies last) Vel2Go—single-serving condiment to-go packs of Velveeta—will be made available on Walmart.com for $5.91, per a press release shared with Parade. Each order of Vel2Go includes four 1.1-ounce packets of the single-serving cheese sauce.

The new offering was inspired by a trend observed in Millennials and Gen Zers, which the brand explained found those generations toting their own condiments to meals had at work, school, while on the go or dining out. Each packet is meant to be torn into and drizzled on a hot plate of food before eating.

“Our fans know VELVEETA is more than just cheese—it’s a lifestyle of indulgence—a celebration of outrageous pleasure, and a siren’s call for others to go all in on the things they love,” said Velveeta brand manager Stephanie Vance in a statement. “We created Vel2Go as a portable offering that’s more than just a condiment – it’s the ultimate wingman that unleashes craveability and big mood food in ways other condiments can’t."

Velveeta has been vying to expand how consumers can enjoy its products while still maintaining the ease they know and love of Velveeta recipes, and the extremely limited cheese packets are a continued example of that. Last year, the company launched several ready-to-eat flavors of queso and Shells & Cheese boxed meals.

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