Yahoo Lifestyle Tyla Debuts as Pandora Ambassador in New Campaign That Celebrates Her Heritage, Music and Fans With Curated Charms
Tyla is the newest brand ambassador for Pandora. The Grammy Award-winning singer and songwriter stars in a new campaign as part of her ambassadorship appointment announcement, featuring curated charms selected by Tyla that chronicle and symbolize her professional and personal journey.
“Pandora Styled by Tyla” highlights the singer’s curated selection of jewelry from the brand. Each charm represents a milestone in the singer’s life, with emphasis on the symbolism behind each charm featured on bracelets and necklaces.
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Among the charms selected by Tyla, each holds a significant meaning. The singer’s rise to international stardom is symbolized by the Cherry Blossom Charm, which harkens back to her “Water” music video that debuted in 2024.
Other charms hold significant meaning as personal symbols that celebrate Tyla’s heritage, music and fanbase, like the Mini Shark Tooth Charm. The Gen Z star’s collaboration with the jewelry brand spotlights Pandora’s growing popularity and influence on young consumers.
“Partnering with Pandora is such an exciting thing to do. I’ve always found their jewelry so fun to style because you can create your own unique pieces of jewelry,” Tyla said in a statement.
“It reminds me so much of home because mom always made jewelry, and the birthstone charms remind me of the beads I used to have lying around in my house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my Tygers can have matching friendship bracelets with me.”
Tyla joins the likes of Selma Blair, Ashley Park and Pamela Anderson as a brand ambassador for Pandora.
Last month, the jewelry brand debuted its latest collection in collaboration with Disney, spotlighting the decade-long partnership between the two brands. The collection included pieces inspired by such Disney films as “Up,” “Lilo & Stitch” and “Snow White and the Seven Dwarfs.”
Tyla Models Pandora Charms in Debut as Latest Brand Ambassador in ‘Styled by Tyla’ Campaign [PHOTOS]
Launch Gallery: Tyla Models Pandora Charms in Debut as Latest Brand Ambassador in ‘Styled by Tyla’ Campaign [PHOTOS]
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