This Reporter's Meltdown on Live TV Gets Awkward

Well this is awkward. An irate TV reporter stormed off live television in the US after he was forced to listen to a story about Kylie Jenner calling her rabbit Bruce.

WATCH: TV presenter's epic danceoff

John Brown, an anchor on "Good Day Orlando," stood up as soon as he heard the name 'Kardashian', proclaiming, "I'm having a good Friday, so I refuse to talk about (them) today."

His stunned co-hosts quickly try to turn the story around, but he's having none of it.

"I've had enough Kardashians! I can't take any more Kardashians!" he spits off-camera. "I don't care about this family! I'm sick of this family!"

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His uncomfortable co-hosts try to laugh it off, but they're obviously unsure exactly where this is going.

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GALLERY: 8 times Kylie Jenner and Kim Kardashian looked exactly alike

"It's a non story, it's a non-story!" Brown cries. "We talk about these people every freaking day on this show!

"Listen to the research - nobody cares about the Kardashians anymore!"

Brown shared the post on Facebook on Friday, writing, "Here is the Kardashian rant. Sorry, I lost my mind a bit, although it was partially in jest! I did feel better though after I was done."

Watch the hilarious rant for yourself above.

WATCH: TV presenter's epic danceoff