A UK TV host left viewers shocked on Wednesday morning after he suffered an unfortunate slip of the tongue.
Alastair Campbell, who is currently hosting Good Morning Britain, accidentally told viewers Queen Elizabeth was dead during an interview.
The host was chatting with actor and former football star Vinnie Jones, who lost his wife to cancer and had recently written a memoir, when he made the mistake.
"We've talked a lot about Prince Philip after the death of the Queen. One of the phrases that kept being used was something she said after 9/11, the statement that we had to take to New York," Alastair said.
"'Grief is the price we pay for love', and that's what comes out of your book in every single page."
The presenter has been filling in on-air since Piers Morgan infamously walked off the show after being questioned over his anger towards Meghan Markle by Alex Beresford.
Quickly realising his mistake Alastair apologised, clarifying, "Can I just say, Susanna, I think I may have accidentally announced the death of the Queen. I meant Prince Philip."
His co-host Susanna Reid reassured him the viewers would have understood the mistake.
"People knew exactly what you meant," she said.
However, viewers had already begun taking to social media to post about the "big" mistake.
"Alastair Campbell 'accidentally announces' the Queen's death on GMB, Piers replacement is not off to a good start to say the least. This was a big one," one user wrote.
"Another presenter cock up! What’s going on @GMB," another said.
"[Good Morning Britain] you sack Piers for calling Meghan a liar yet here is Campbell saying our queen is dead?" someone else wrote.
"Did Alastair Campbell REALLY just refer to the 'death of the Queen' at 8.23 am on GMB? I hope she complains to the head of ITV," another added.
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