TravisMathew Signs Soccer Star Kealia Watt as Ambassador

There’s a day for everything, from carrot cake to tater tots and seemingly everything in between.

Wednesday is National Girls and Women in Sports Day, and TravisMathew is celebrating by announcing a partnership with Kealia Watt — one of the U.S.’ most decorated soccer players. The retired athlete will become an official brand ambassador for the company’s women’s apparel.

More from WWD

ADVERTISEMENT

Watt said the company’s “commitment to blending performance and style is something that really resonates with me, and it’s a perfect match for my lifestyle. I am proud to represent a brand that shares my passion for excellence.”

Ryan Ellis, TravisMathew’s chief executive officer, said Watt’s “incredible success on and off the field embodies the spirit of our brand. As we continue to invest in the incredible growth of our women’s collection, Kealia is a great addition to our roster of ambassadors. She’s an exceptional former athlete who highlights the performance and innovation of our active products. Her passion for living an active, balanced lifestyle aligns perfectly with our mission to create versatile apparel for every moment. She’s a trailblazer who inspires others, and we’re excited to partner with her as we continue to redefine active lifestyle apparel.”

Watt won a national championship as a junior at the University of North Carolina in 2012, and represented the U.S. on the under-17, under-20, under-23 and senior national teams. She played professionally for the Chicago Red Stars and Houston Dash of the National Women’s Soccer League before retiring in 2023.

Today, she is a sideline reporter for the women’s professional soccer league and part owner of Burnley Football Club with her husband, ex-NFL star, JJ Watt.

Kealia Watt is just the latest ambassador for the TravisMathew brand. Last month, the company signed PGATour Champion Akshay Bhatia who joined former NFL player Reggie Bush, Los Angeles Lakers guard Austin Reaves, Los Angeles Rams quarterback Jimmy Garoppolo and pro golfers Chris Kirk, Sam Burns, Will Gordon and Tyler McCumber.

ADVERTISEMENT

Best of WWD

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.