Tip Top announces major change to sliced white bread tags

Penny Burfitt
·Lifestyle & Entertainment Producer
·2-min read

Iconic Aussie slice bread brand Tip Top has announced a major change to their supermarket products today, with the product set to look very different in the next two years.

In a huge move for sustainability, Tip Top will be replacing all their bread product’s plastic bread tags with cardboard alternatives that are completely recyclable.

Image of Tip Top aussie bread brand new cardboard recyclable bread tags replacing plastic
Tip Top is switching to sustainable brad tags in an Aussie first. Photo: Getty Images

The move is a first for Aussie bread companies and will see an estimated 400 miilion plastic pieces removed from the national waste each year, according to Tip Top’s sales director Graeme Cutler.

The new packaging has already been rolled out in South Australia – from Thursday, bread manufactured in the state will be fitted with the new, cardboard tags.

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The new cardboard tags are made from industrial and consumer waste, a material they promise is a completely sustainable and recyclable option.

The move will see four million plastic tags removed in South Australia in 2021, with Tip Top planning to roll the initiative out Australia-wide in the next two years.

Mr Cutler says the new tags will be recyclable in the curbside recycling process.

IImage of Tip Top bread as they change from plastic bread tags to recyclable
The cardboard tags will replace the products' plastic bread tags. Photo: Getty Images

“South Australia probably leads the way in Australia in terms of curbside recycling,” he said in a statement. “These can be recycled through the curbside process.”

He does warn consumers that the tags will need to be put into a larger recyclable container however, in order to make sure they’re not lost to the system.

“The only thing we’re suggesting is tucking them inside something else when you put them in the paper recycling, a carton or envelope or cardboard box,” he says.

“Because they’re quite small, they may not actually find their way through the process. It’s a small adjustment.”

According to the company, the new tags won’t cost retailers any extra, and are promised to be just as durable as their plastic counterparts.

Tip Top is reportedly aiming for 100% recyclable, reusable or compostable packaging by 2025, with the cardboard tags the first step in a mammoth overhaul of their formerly heavily plastic presence.

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