TikTok is crazy for $14 lip-plumping gloss at Woolies: 'Can't believe this'

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When you've found a beauty product you can't live without, you either tell everyone you know or keep it to yourself so it doesn't sell out.

Be quick: MCoBeauty 2-in-1 Glow & Treat Lip Treatment Oil has been discovered for $14 at Woolies.

Since TikTok star Linh Pham shared the budget beauty product to her 11,000 followers, it has gone viral and sold out everywhere overnight, forcing MCoBeauty to restock.

The lip gloss and lip treatment formula intensely hydrates and nourishes lips, while delivering a glassy, high-shine wet look without any stickiness.

It is all thanks to a skincare-infused formula made with plant-derived squalene oil for major hydration, while vitamin C plumps lips and boosts collagen.

“I tried to find the wettest, the WETTEST lip balm, lip gloss I could find," Linh reveals in her video.

"I tried Fenty [Beauty, Rihanna’s beauty line] ... but then I went and got this from Woolies," she reveals to her followers. "It looks so good!"

Linh was so impressed with the "unique" three massaging roller balls that naturally stimulate and plump the lips for a fuller pout.

“I’ve never seen anything like that before,” she said.

Not everyone's happy with the viral reaction

The video has now been viewed 634,000 times and received more than 500 comments, including from women who are already fans of the cult product.

“Oh my God, that looks amazing," one said.

“Legit went to get this and there was one left,” another revealed.

"OMG, I have that next to my bed, it’s soooo good.”

"This was my lil secret," one complained. "Our fave product is going to be sold out (because) of this vid.

"It’s also a great lip treatment! It legit makes your lips soft after a few days of wearing it."

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