TikTok is crazy for $14 lip-plumping gloss at Woolies: 'Can't believe this'

Some of the links in this article may return revenue to Yahoo Lifestyle Australia. For more great shopping content, check out our online shopping page.

When you've found a beauty product you can't live without, you either tell everyone you know or keep it to yourself so it doesn't sell out.

Be quick: MCoBeauty 2-in-1 Glow & Treat Lip Treatment Oil has been discovered for $14 at Woolies.

Since TikTok star Linh Pham shared the budget beauty product to her 11,000 followers, it has gone viral and sold out everywhere overnight, forcing MCoBeauty to restock.

Tik Tok star Linh Pham seen in two images showing off a tube of lip gloss, still in its packaging in the first image, but open in the second to reveal three applicator balls on the top of the tube.
TikTok star Linh Pham can't talk highly enough of MCoBeauty's lip plumping gloss. Photo: Tik Tok/linhpham.co

The lip gloss and lip treatment formula intensely hydrates and nourishes lips, while delivering a glassy, high-shine wet look without any stickiness.

It is all thanks to a skincare-infused formula made with plant-derived squalene oil for major hydration, while vitamin C plumps lips and boosts collagen.

I tried to find the wettest, the WETTEST lip balm, lip gloss I could find," Linh reveals in her video.

"I tried Fenty [Beauty, Rihanna’s beauty line] ... but then I went and got this from Woolies," she reveals to her followers. "It looks so good!"

Linh was so impressed with the "unique" three massaging roller balls that naturally stimulate and plump the lips for a fuller pout.

“I’ve never seen anything like that before,” she said.

Not everyone's happy with the viral reaction

The video has now been viewed 634,000 times and received more than 500 comments, including from women who are already fans of the cult product.

“Oh my God, that looks amazing," one said.

“Legit went to get this and there was one left,” another revealed.

"OMG, I have that next to my bed, it’s soooo good.”

"This was my lil secret," one complained. "Our fave product is going to be sold out (because) of this vid.

"It’s also a great lip treatment! It legit makes your lips soft after a few days of wearing it."

Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter.

Or if you have a story idea, email us at lifestyle.tips@yahooinc.com.