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TikTok hair mask labelled 'new Olaplex': 'Beyond amazing!'
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If there's one thing the internet loves, it's a fabulous hack that really works and, oh, do we have one for you.
Going viral on TikTok is the K18 leave-in hair mask, described as the "new Olaplex" for its "miracle-working" properties.
Hailing from the US, the hair mask is soaring its way into the Australian market as the latest cult beauty buy, with thousands of people hailing it as the "liquid gold of hair".
Sales for K18 have spiked a whopping 447% since the brand launched in September 2021. Can you already feel your hair softer and stronger?
Tell me more
The K18 hair mask is a progressive treatment that repairs, strengthens and improves the hair's elasticity in just four minutes.
The no-rinse formula is made with a patented bioactive peptide that absorbs into the hair, restoring, replenishing and nourishing the strands to reverse damage caused by colouring, heat and styling.
While it repairs from the inside, the mask also leaves your hair soft and easy to detangle, ready for wear.
Your whole routine is done within minutes.
How does it work?
The "miracle" formula uses a unique peptide complex that re-connects the broken keratin strands responsible for hair's elasticity, strength and softness.
Hair expert, salon owner and cut director, Jon Reyman revealed to the Huffington Post that he'd never seen anything like it.
"The K18 mask will repair and strengthen hair from the cortex through the cuticle," he says.
"The science is real. Hair is repaired and conditioned at a level we have not seen before."
The formula is also chemical-free, without parabens or sulphates.
It's also vegan and cruelty-free, which we love.
All you need to do is apply one or two pumps to your hand and run it through wet, shampooed hair, and wait four minutes.
After the four minutes, blow-dry or style as you please and continue your day with soft, flowing locks.
For super damaged hair you can repeat the K18 treatment a few times a week for added results.
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What's everyone saying?
People can't believe the results of the K18 mask.
Online reviews are flooded with people revealing their shock at the results, admitting they thought their coloured and damaged hair was beyond hope.
"Beyond amazing! "10 OUT OF 10!!" one said.
"Trust me, this is worth it," another added.
"With each treatment, my hair gets better. Just wow."
A third admitted she saw immediate results from the K18 mask, something she hadn't experienced from other established brands.
"Olaplex only does so much for my hair," she wrote.
"In my experience, with my extremely damaged hair, this is a miracle.
"This worked so much better than I could have anticipated.
"I was truly shocked at how much better my hair felt after a single use.
"I'm on my fourth use and it gets better every time."
Okay, how can I buy it?
The K18 hair mask is available in 50ml or 150ml bottles and only requires one or two pumps for an entire head, so one bottle is sure to last a long time.
You can pick up a bottle of the K18 Leave-In Molecular Repair Mask at AMR Hair & Beauty for $85, currently $10 cheaper than Olaplex, thank you very much.
You can also nab it from Adore Beauty with free shipping, so you win either way.
With this humid weather set to stay for a while, now is the perfect time to help your hair out.
You both deserve it.
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