Kmart is copping some serious flak online over this seemingly innocent llama toy.
The $7 ‘plush dog toy’ is described on the retailer’s website as being ‘your furry pal’s favourite plaything’.
However, one Perth woman has people in stitches, after posting it to Facebook and pointing out it’s stitched behind.
Many people couldn’t see what she was talking about but others pointed out that the stitching could be mistaken for female genitalia.
“We have this for our dog and I’d never noticed it before… until now,” one person commented on the post.
“Do you think that's where you put a dog treat?” another person said.
Others were disgusted at the suggestive comments and said it says ‘more about you than anything else’.
It’s not the first time a toy from the aisles of Kmart has been called out for it’s x-rated look.
One mother got the fright of her life back in March when her daughter showed her a brown, long, squishy toy.
It turns out the toy was meant to resemble a human finger.
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