The Iconic launches massive 40% off sale: Here's our top-10 picks

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Selection of The Iconic items including black leather bag, yellow gingham dress, rust off-the-shoulder mini dress, green shorts and shirt, black flats, black tights, a fedora hat, sleep masks and men's shirts and pants.
Grab some lovely items in The Iconic's big sale. Photo: The Iconic

There are plenty of hot, sunny days left, but it’s never too early to consider next season’s wardrobe.

After all, autumn is just over a month away!

Besides, with the New Year comes a return to work, school, and fun, new fashion trends.

Stop and think ... and excuses for indulging in retail therapy really are endless.

If your wallet is burning a hole in your pocket and you need lush garments to splash cash on - we’ve got good news.


The Iconic is known for its regular sales, slashing prices off well-known international and Aussie brands.

From January 18-24, The Iconic is taking 40 per cent off a massive range of "wardrobe heroes" - high-quality pieces you never knew you needed.

Here are our top picks:

Dazie Pinot Grigio Midi Dress, $119.99

Look, if it’s got a wine in the name, we’re already halfway to sold.

This flattering midi dress is suitable for any type of body - it has an off-the-shoulder neckline with puff sleeves, a ruched waist and a flowing, tiered skirt.

Get it in the yellow or green gingham print if you want to embrace the dreamy summer frolicking vibe.

If you want it to be more trans-seasonal, it’s also available in plain black or white.

Dazie Pinot Grigio Midi Dress from The Iconic in yellow gingham, tiered flounces and off-the shoulder short puffed sleeves.

Atmos & Here Victoria Pants, $59.99

Similar to jeans, a pair of good fitting work pants is like trying to find a needle in a haystack.

Luckily for you, this just may be your lucky needle.

They’re high-waisted and ankle length.

The fit is tapered and snug, but the cotton fabric has a decent amount of stretch.

There are loops for a belt, and the true-black shade is opaque - so you can squat down to look at those files with no fear.

Atmos & Here Victoria pants from The Iconic are black, tight-fitting slim pants worn with high strappy sandals.

Dazie Beach Club Oversized Shirt, $79.99

Oversized shirts are in for 2022, and we can see why.

They’re a super versatile piece that can be dressed down - as a bikini cover-up for beach days - or dressed up - tucked into a pencil skirt for a day in the office.

This 100 per cent cotton shirt is available in four bright shades.

Dazie Beach Club Oversized Shirt from The Iconic. Woman with long blonde hair wears a bright green oversized shirt with shorts and a white bikini top and oversized sunglasses.

Agent Provocateur Tiger Sleep Mask, $135

Are you struggling to get quality REM?

Silk sleeping products - pyjamas, pillowcases and eye masks - are the best way to add luxury and comfort to your nightly routine.

Silk eye masks help keep your skin hydrated and prevent dark circles, fine lines and wrinkles.

Products made from 100 per cent silk - like this mask - can be pricey, so make sure you take advantage of this sale.

AP Tiger Sleep Mask from The Iconic. A woman with dark curly hair shows of the tiger-striped mask which matches her shirt.

Tussah Fiona Mini Dress, $139.95

This dress is just lush.

It’s made from breathable woven fabric and has an on-trend one-shoulder neckline.

The skirt is in a flattering wrap style with a fabric waist tie.

This dress is perfect for cocktail parties and nights out, but can be dressed down with a denim jacket and sneakers.

The rust colour in the photo is the ideal summer-to-autumn shade, and it also comes in green, pale blue and a red and pink floral print.

Tussah Fiona Mini Dress from The Iconic. This rust-coloured dress has one three-quarter puff sleeve, is off-the-shoulder on the other side, has a tie waist and a flounced hem. It is worn by a woman with shoulder length dark hair.

Double Oak Mills Stretch LS Shirt, $59.99

Men, don't worry, we didn’t forget you!

You can never have too many high-quality button-down shirts, so here’s a new one for your collection.

This shirt is made from 97 per cent cotton, has decent stretch, a button-down placket and barrel cuffs.

It comes in black, navy, sand and white.

Double Oak Mills Stretch LS Shirt from The Iconic. A black button-down long-sleeved shirt worn over beige chinos.

Tony Bianco Envy Satchel, $139.95

Whether you’ve got a new school semester, are starting back at work, or even have a new bub on the way, there’s one essential investment - a large, catch-all bag.

This Tony Bianco bag is an Iconic-exclusive design.

It’s made from black faux leather and has three large compartments, with multiple internal zips to keep your belongings organised.

The detachable crossbody strap means you can convert from an over-the-shoulder bag to a short-handled shopper.

Tony Bianco THE ICONIC EXCLUSIVE - Envy Satchel from The Iconic

Atmos&Here Angela Leather Ballet Flats, $76.99

ICYMI, ballet flats are officially back in style.

Luxury brands like Celine, Chanel and Dior have all featured the flat shoes on their runways and collections, and high-street shops are jumping on board.

The key is to get a high-quality pair - no shoddily glued shoe that’s going to flap about as you walk.

This Atmos&Here pair have a leather upper and a cushioned sole for your comfort.

They come in black and nude.

Atmos&Here Angela Leather Ballet Flats from The Iconic. They are black with a shoestring black tie and a tiny heel.

Brixton Messer Fedora, $99.95

Another The Iconic-exclusive for you, and this time it’s an unbeatable accessory.

The unisex fedora comes in nine colours and is made from 100 per cent wool.

Let this structured hat be the only one you buy in 2022 - it can be dressed up or down and suits every season.

Brixton THE ICONIC EXCLUSIVE Messer Fedora from The Iconic

By Charlotte Gold Peace Layering Gift Set Of 3 Pairs, $379

Have you heard of ear-styling?

It’s been popular on social media for the past few months and basically entails a comprehensive styling of, well, your ear.

Instead of going earring-by-earring, the design should be a curated design where every jewellery piece complements each other.

This three-pair set is perfect for creating your designer ear.

It comes with a pair of large Celestial Hoops, a pair of Harmony Hoops, a pair of Pearl Stud Earrings and a Styling Guide Card.

By Charlotte Gold Peace Layering Gift from The Iconic. A woman's ear showing three items: Gold Goddess Hoops: 18k Gold vermeil, 12mm inner diameter, 2mm width, battered finished, set with CZ. - Gold Harmony Hoops: 18k Gold vermeil, 9mm inner diameter, 2-3mm width, battered finished. - Gold Pearl Stud Earrings: 18k Gold vermeil, 2mm freshwater pearl.

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