The future of shopping is here

We know you love online shopping – it’s easier, faster, more convenient and you can do it in your pyjamas.

We also know you love watching videos – our video stories are some of the most-clicked content on Yahoo Lifestyle.

Well, get excited, because now you can do both at once, with our new clickable, shoppable in-stream videos.

So, what’s a shoppable video?

Glad you asked. It’s exactly what it says on the tin; a video that allows you to click on the items you’re seeing (like the clothes someone is wearing, or the floor lamp sitting behind them) and then click through to purchase them.

No need to trawl the internet or social media to find the cute dress you saw your fave celeb wearing. You just watch, click and shop.

Shoppable videos mean you can copy your fave celeb’s style by clicking on the item of clothing you like, and then shopping it. Photo: Yahoo Lifestyle/NowWith

Introducing Style NowWith

Now we’ve got your attention, we’re excited to announce that Yahoo Lifestyle is launching our own shoppable video content series, Style NowWith, starting this week.

The videos will take you into the homes of your favourite celebrities, and you can shop the looks you love.

Our first contributor is fashion maven Nicole Richie, who will be showcasing her luxe line of accessories, PJs and jewellery.

Got a story tip? Send it to tips@oath.com

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