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The biggest fashion and beauty trends of 2023: What Aussies can't get enough of
From Stanley Cups to Barbiecore, here are the products we've been obsessed with this year.
As 2023 draws to a close, many of us are reflecting on the year and what it brought us. When it comes to fashion and beauty trends, there are a few standouts: Barbiecore and Stanley cups were big hits, while there were also some surprising styles that made it big (jorts, we're looking at you).
If you're looking for last-minute Christmas gifts, check out the The Iconic's hottest picks of 2023:
The Stanley Cup
If you or your tween don't have a Stanley between you, you're a rare beast. Made famous through TikTok, there was a whopping 25,374% increase in sales of this cult cup this year through The Iconic. The stainless steel cups are double walled vacuum insulated, have a leakproof flip straw and are car cup holder compatible. We love this 30oz version in lavender, $69.99.
Jorts
You either love them or hate them, but for many of us, jorts have been a go-to look in 2023. Aussies bought over 2000% more of them from The Iconic in the past 12 months than the previous year, so there's a lot of lovers out there. This pair from Lioness, $69, are the ultimate fit.
Barbiecore
Margot Robbie proved that pink isn't just for little girls. Spotted everywhere this year, shades of pink made it into almost all of our wardrobes in some shape or form. This Ruched Bodice Mini Dress from Aere, $110, shows how to do pink in serious style.
SPF
A non-negotiable in our beauty wardrobes, SPF products are now standard daily wear. Cult Aussie brand Ultra Violette really made its mark this year, with its smooth and silky Supreme Screen Hydrating Facial SKINSCREEN SPF 50+, $52, taking out the most sold beauty item of 2023 at The Iconic.
Ballet flats
Ballet flats are back, with a twist. Gone are the plain slippers of 10 years ago, replaced with interesting fabrics and textures. It's hard to go past a comfy, flat shoe and it shows; sales spiked by 129% this year at The Iconic. These Alias Mae fishnet flats, $199.95, are bang on trend.
Denim maxi skirts
It's been pretty hard to walk down the street this year without spotting a few denim maxi skirts. The perfect way to cover up and still be on trend, this style looks set to stay. The Iconic saw a 938% increase in their sales of these over the past 12 months. This Abrand take on the trend, $139.95, is the perfect shape.
Pink Birkenstocks
Birkenstocks are a summer staple, but this year the hot pink ones have been in high demand. Tying in to the Barbiecore trend, these are a fun way to bring some functional fashion to your feet. This Arizona EVA design, $100, is made especially for narrow feet.
Skincare
This year's beauty trends were less about makeup and more about skincare — glazed doughnut anyone? Good skin means hydrated skin and that's why The Ordinary Hyaluronic Acid 2% + B5 Serum, $25.20 for 60ml, was in the top 10 beauty items sold across The Iconic all year.
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