The $19 La Mer dupe going wild on TikTok: 'Game-changer'

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It's an exciting moment when you find the ultimate product that works wonders for your skin.

After trials and errors with the wrong products, (we've been there) there's a quiet feeling of satisfaction and relief when you finally source the right product, and you'd pay almost anything to hold onto it.

But would you pay $1,730?

A dark-haired woman holds up a pink tube of Lanolip's 101 Dry Skin Super Cream at left; at right an unopened tube and an opened tube with the cream squeezed out onto a pink background.
Lanolip's 101 Dry Skin Super Cream is making its way around the world as the "game-changer" for dry skin. Photo: TikThanks, Tok/officialzeopatra / Adore Beauty

Some beauty enthusiasts have and do pay that for the cult La Mer CrĂšme de la Mer moisturiser that celebrities Beyonce, Blake Lively and Kim Kardashian swear by.

While a 60ml tub of the moisturiser retails for $495, what if we told you there's an Australian dupe that provides the same and more beneficial results for under $19?

Going viral on TikTok is Lanolips' 101 Dry Skin Super Cream, hailed as "amazing", with one person saying: "Who knew skin care, especially with lanolin, suited my skin and didn't need to be expensive!"

Two side by side images of a pink tube of Lanolips' 101 Dry Skin Super Cream on a white background. The left image has the cream product spurting out of the opening.
Two side by side images of a pink tube of Lanolips' 101 Dry Skin Super Cream on a white background. The left image has the cream product spurting out of the opening.

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TikTok star, officialzeopatra compared the $520 luxury cream to Lanolips' $19 101 Dry Super Skin Cream and couldn't believe the results.

"This [Lanolips' 101 Dry Super Skin Cream] works almost exactly the same for $17 USD," she tells her 65,000 followers.

"I've been using the [Lanolips product] for about a month now, and while they both feel super hydrating and healing, I would definitely recommend the lanolin as a replacement if you don't want to splurge on La Mer," she reveals.

Already the video has a flurry of excitement, with one saying: "Omg, thanks for the recommendation! I will definitely be trying this!"

Lanolip's Skin Super Cream is packed with natural key ingredients like sweet almond oil, shea butter, vitamin E and, most importantly, triple lanolin with the molecular structure to mimic human oils - hydrating naturally, effectively and quickly.

The formula is dermatologically tested for sensitive skin and, as its name suggests, can be applied to any part of your body with dry skin.

Unlike other moisturisers, Lanolips' Super Cream is made to grip the skin before it’s absorbed, creating a barrier to protect and promote hydration from within, with a proven 98% increase in skin hydration after one use on dry skin.

And it doesn't just sound impressive.

This cream truly works and people can't get enough of it.

Now sold out at Mecca, beauty buyers are obsessed with the skincare cream and can't stop raving about the results.

A crumpled pink tube of Lanolips' 101 Dry Skin Super Cream lies on a pale grey background with a mass of the cream product smeared on its right.
A crumpled pink tube of Lanolips' 101 Dry Skin Super Cream lies on a pale grey background with a mass of the cream product smeared on its right.

"I love this cream," one wrote on Adore Beauty.

"It really hydrates my super dry hands."

"This product is amazing," another wrote.

"Does not leave my skin greasy and it soaks in so well and it seems to last forever."

"I am surprised and delighted," a third shopper revealed.

"I have really dry skin and haven’t ever been able to find anything that truly helps.

"I was sceptical, but got this anyway.

"So glad I did! It’s a game-changer.

"I will be repurchasing and I highly recommend it."

You can try this hero product through Lanolips directly, or shop the 60ml tube for $19 online through Adore Beauty and Sephora, where they'll also have it in-store.

For more winter hydration, discover Lanolips' wide range of hydrating lip balms, multi-use ointments and skincare range and say hello to glorious winter skin!

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