Surprise new Coca-Cola drink lands in Aus

A surprise new Coca-Cola flavour has been launched in Australia, taking inspiration from K-Pop music and fan mania.

Coca-Cola K-Wave Zero Sugar has just landed Down Under, offering a refreshing limited-edition drink infused with a “burst of fruity-flavoured K-Pop magic”.

It is one of many unusual flavours the cult-drink brand is releasing as part of the Coca-Cola Creations campaign, which first launched in 2022.

Coca-Cola K-Wave “celebrates fans and their infinite devotion for K-Pop artists, giving fans access to a suite of music-focused digital and “IRL experiences” featuring the genre’s biggest stars.

To celebrate the new flavour three major K-Pop groups, Stray Kids, ITZY and NMIXX, have created experiences for fans.

The groups have teamed up to drop a new song and music video dubbed “Like Magic”.

Fans can scan the QR code on the can, allowing them to embark on the “Like Magic” Fan Music Video AI Experience.

They have the ability to embed their voice, name and face into the music video, making a cameo appearance alongside the stars.

The brand-new flavour is available in 250ml cans across supermarkets and convenience stores, while a frozen version is available at McDonald’s.

Senior Marketing Director at Coca-Cola South Pacific, Kate Miller, said she was “thrilled” to bring the flavour to Australia.

“A flavour that not only tastes great but offers fans a fun way to connect with their favourite K-Pop artists and be part of the music they love,” she said.

“Coca-Cola is dedicated to bringing exciting new flavours and experiences to fans, and we can’t wait for people to try it and experience the magic of K-Wave.”

Overseas, Coca-Cola launched Starlight and Move as part of the Creations Campaign, inspired by music and fashion, while an Australian flavour inspired by artificial intelligence was launched in September.

J.Y. Park, founder of JYP Entertainment, said K-Pop is a phenomenon because of the fans, and the new flavour is honouring their devotion.

“We hope fans feel the love and appreciation we have for their support through the launch of a new Coca-Cola® flavour dedicated to their fandom and digital and physical experiences that connect them even more to their favourite artists,” Mr Park said.