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Super Bowl commercials 2025: Watch big game's best ads, Budweiser Clydesdales return

Jesse Yomtov, USA TODAY

9 February 2025 at 2:18 pm·3-min read

For some fans, Super Bowl commercials are as big a part of the experience than the game itself.

This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game. Through the years, the high-profile opportunity in America's biggest sporting event has produced some of the most memorable commercials in American history.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial.

AD METER 2025: What was best commercial?

Take a look back at some of the commercials from Sunday's Super Bowl 59:

Budweiser Clydesdales Super Bowl commercial

GoDaddy Super Bowl commercial: Walton Goggins Goggle Glasses

Bosch Super Bowl commercial with Antonio Banderas, 'Macho Man'

Dove Super Bowl commercial

Stella Artois Super Bowl commercial: David Beckham, Matt Damon

Harrison Ford Super Bowl commercial for Jeep

NFL flag football commercial

Bud Light Super Bowl commercial

Taco Bell commercial with Doja Cat and LeBron

Pringles Super Bowl commercial

Lay's Super Bowl commercial

Eugene Levy Super Bowl commercial for Little Caesars

Shaboozey Nerds Super Bowl commercial

NerdWallet

Nate Bargatze DoorDash commercial

Marvel Thunderbolts trailer

Angel Soft Super Bowl commercial

Hailee Steinfeld Super Bowl commercial for Novartis with Wanda Sykes

Hellman's Super Bowl commercial with Sydney Sweeney

Ram Trucks commercial with Glen Powell

Duracell Tom Brady Super Bowl commercial

He Gets Us Super Bowl commercial

Rocket Mortgage 'Take Me Home, Country Roads'

Google Super Bowl commercial

Issa Rae in TurboTax commercial

Matthew McConaughey Uber Eats Super Bowl commercial

Love Hurts commercial: Jalen Hurts for Jordan Brand

Seal Mountain Dew commercial with Becky G

Squarespace Super Bowl commercial

Ritz Super Bowl commercial with Aubrey Plaza

Michelob Ultra Super Bowl commercial

Cirkul

Totino's Super Bowl commercial: Tim Robinson, Sam Richardson

Doritos Super Bowl commercial

Ray Ban Super Bowl commercial with Meta

Homes.com

T-Mobile touts Elon Musk's Starlink parnership in Super Bowl commercial

MSC Cruises

Dunkin' Super Bowl commercial

Lilo & Stitch Super Bowl commercial

Sign him IMMEDIATELY.#LiloAndStitch touches down in theaters May 23! pic.twitter.com/knGiT7BlSg
— Walt Disney Studios (@DisneyStudios) February 9, 2025

Jurassic World Rebirth trailer

A new era is born. Watch the Jurassic World Rebirth trailer now. pic.twitter.com/JbTsCK9NMm
— Jurassic World (@JurassicWorld) February 5, 2025

USA TODAY Ad Meter 2025

The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini blockbusters will look to grab the attention of a massive audience that topped 123 million in 2024 (re: The Taylor Swift Bowl) and become the latest marketing maestro among the competitive and creative crowd.

Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter!

We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials.

– Rick Suter

When do Super Bowl commercials start?

Super Bowl 59 kicks off at 6:30 p.m. ET, with all the entries in USA TODAY Ad Meter playing during the game.

How much does Super Bowl commercial cost?

The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again.

In the weeks leading up to the game, the cost of a 30-second advertisement was up to about $8 million, the most expensive Super Bowl commercials in history.

The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.

This article originally appeared on USA TODAY: Super Bowl commercials 2025: Budweiser Clydesdales, watch best ads

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