Sunrise's Nat Barr admits fierce rivalry with Today's Karl Stefanovic: 'Want to win'

Natalie Barr has admitted she's extremely competitive when it comes to beating the Today show.

They’re hosts of the two of the biggest breakfast shows in the country, so it’s no wonder there’s always going to be rumours swirling around Sunrise’s Nat Barr and Today’s Karl Stefanovic's rivalry.

Now, in an interview with Woman’s Day, Nat Barr has spoken out about the fierce competition between the pair and their networks, holding her hands up and admitting she always wants to win.

"We look at the ratings every day and yeah, we want to win," she said.

Nat Barr in a blue top on Sunrise
Nat Barr has opened up about her rivalry with Karl Stefanovic. Photo: Channel 7

"I was on radio with Karl a few weeks ago, I've known him for a long time and we like each other, but it doesn't mean we don't want to beat each other! We don't want them to win."

Back in May, Nat and Karl clashed live on air on Nova’s Ricki-Lee, Tim and Joel, during a heated game of Quick Draw.

The pair went head-to-head, with their competitive nature coming out live on the airwaves.


When asked what it was like being in the same room as her “opposition”, Nat jokingly pretended she didn’t know who Karl was.

“What’s your name again?” she quipped.

“It’s not easy looking at each other and being such fierce competitors,” he remarked. “Look at the daggers.”

Karl Stefanovic on the Today show
Karl Stefanovic is at the helm of the Today show. Photo: Today

The Channel Seven star then shut down speculation there was a ‘TV war’ between them and said “we actually don’t mind each other”.

“That’s not true,” Karl responded.

“You hate me?” Nat asked, to which he joked, “Yeah, I do.”

“Okay, I hate you more,” she replied.

“Well, you’re successful, and I’m not,” Karl conceded. “So there.”

Ratings war

In May, the Daily Telegraph reported Sunrise was holding a 34 per cent lead on Today with 363,000 average viewers compared to 271,000 for Today.

Nat Barr and Matt Shirvington at the Sunrise desk
According to a report in May, Sunrise is pipping Today to the post in the numbers. Photo: Sunrise

While a Channel Nine executive claimed it was a “fabrication and a distortion of the old fashioned and out of date overnight ratings system," a Channel Seven spokesperson told the numbers speak for themselves.

“The numbers don’t lie. Sunrise has been number one for 19 years and is number one again this year, across the capital cities and nationally,” the spokesperson said.

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