Stray Kids Revive NSYNC’s ‘No Strings Attached’ Style for American Music Awards 50th Anniversary Special

Stray Kids saluted iconic boy bands like NSYNC during the American Music Awards 50th Anniversary Special on Sunday in Los Angeles. The K-pop group consists of eight members: Hyujin, I.N., Bang Chan, Han, Felix, Seungmin, Lee Know and Changbin.

Onstage, Stray Kids wore matching ensembles consisting of embroidered varsity jackets, leather trousers and combat boots. In one segment of their performance, they evoked the cover of NSYNC’s 2000 album, “No Strings Attached,” which features the band members on puppet strings.

More from WWD

Stray Kids perform at the American Music Awards 50th Anniversary Special in Los Angeles on Oct. 6, boy bands, NSYNC
Stray Kids perform at the American Music Awards 50th Anniversary Special in Los Angeles on Oct. 6.

Several members of Stray Kids have landed luxury brand ambassadorships in recent years, including Hyunjin, who was named a Versace spokesmodel in 2023.

Among his first commitments in the role, Hyunjin — who boasts a combined social media following of over 72 million — fronted Versace’s Holiday 2023 campaign, composed of images and videos.

“I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man,” said Donatella Versace, the brand’s chief creative officer.

Stray Kids perform at the American Music Awards 50th Anniversary Special in Los Angeles on Oct. 6, boy bands, NSYNC
Stray Kids perform at the American Music Awards 50th Anniversary Special in Los Angeles on Oct. 6.

Just months later, Felix was announced as a House Ambassador for Louis Vuitton.

“I discovered Felix when I presented my pre-fall collection in Seoul,” artistic director Nicolas Ghesquière said, referring to the monumental fashion spectacle he mounted on the Jamsugyo Bridge that spans the Hangang River. “It instantly clicked between us. He is really talented. I love his energy, his unique personality and his audacious sense of style.”

In lieu of a ceremony this year, the American Music Awards celebrates its 50th anniversary with a televised special airing on CBS and Paramount+. Performers include Raye, Stray Kids, Mariah Carey and Gladys Knight, while Kate Hudson, Reba McEntire, Carrie Underwood and Jennifer Lopez, among others, will make special appearances.

Stray Kids perform at the American Music Awards 50th Anniversary Special in Los Angeles on Oct. 6, boy bands, NSYNC
Stray Kids perform at the American Music Awards 50th Anniversary Special in Los Angeles on Oct. 6.

American Music Awards 50th Anniversary Special Red Carpet Arrivals Photos, Live Updates

View Gallery

Launch Gallery: American Music Awards 50th Anniversary Special Red Carpet Arrivals Photos, Live Updates

Best of WWD

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.