Singers Alana Springsteen, Dylan Gossett Sign With TravisMathew

TravisMathew continues to expand its reach beyond golf and has just signed its first two country music ambassadors.

The brand has inked deals with singers Alana Springsteen and Dylan Gossett to wear its products both on and off the stage. The partnership comes ahead of their debuts at the Stagecoach festival, which will be held in Indio, Calif., from April 25 to 27.

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“I’m so fired up to be joining the TravisMathew family,” said Springsteen. “Maintaining a healthy, active lifestyle and expressing myself through the clothes that I wear has always been important to me. I’ve spent a lot of time looking for outfits that allow me to move and breathe freely while still feeling effortless and looking great — whether I’m practicing yoga or performing on stage. The passionate team at TravisMathew approaches their brand with all of that in mind. Each piece tells a story, every detail is considered, and the decisions they make are obsessively intentional. I can’t wait to show the world what we’ve been dreaming up together.”

Gossett added: “I’ve really enjoyed partnering with TravisMathew. They make clothes that fit my style and are comfortable to wear whether I’m on stage or on the road. I’m excited to continue creating with them.”

As part of the deal, the entertainers created a Festival Edit of their favorite TravisMathew pieces. Springsteen’s top picks include the Friday Ponte bomber, square tank or midi dress, a Coastal Rib Yacht Me tank and short and a Skyloft Soft Hoodie. Gossett’s favorites include an All Adrift T, Legacy Featherweight Jeans and a snapback cap.

Springsteen, a Virginia Beach, Va.-native, learned to play the guitar at age 7 and started writing songs at nine. She signed her first publishing deal at 14 and shortly after, she and her family moved to Nashville, where she signed with Columbia Records New York/Sony Music as an artist.

Gossett, who is from Austin, began releasing covers of popular songs on TikTok and his single “Coal” wound up on the Billboard Hot 100. It subsequently went gold and he signed with Big Loud Texas/Mercury Records in November 2023.

Springsteen and Gossett join former soccer player Kealia Watt, PGA Tour golfer Akshay Bhatia, former NFL star Reggie Bush, L.A. Lakers guard Austin Reaves and L.A. Rams quarterback Jimmy Garoppolo as TravisMathew ambassadors.

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