Silvia Venturini Fendi on Home, Interior Design

MILAN — Silvia Venturini Fendi’s passion for home and interior design is deeply rooted and the projects she has spearheaded so far are testaments to her interest and curiosity. “I imagine the collections and where they could live, in which house, it’s natural for me, and it’s almost a cinematographic viewpoint,” the designer told WWD at the launch of the new Fendi Casa collection.

This year, it coincides with the celebration of Fendi’s centenary and Venturini Fendi underscored how the brand founded by her grandparents Adele and Edoardo Fendi was a pioneer in this segment, first launching a home collection in 1987. This was also reflected in the choice to support Design Miami for the past 17 years since the first edition, she said.

“At the same time, we committed to discovering and supporting young talents, many of them at the beginning of their career and then with full-fledged collaborations with some, investing in their future. It is key to maintain this vision and continue to sustain young designers. I like to see Fendi through their eyes.”

More from WWD

• Ralph Lauren Debuts Canyon Road Collection at Milan Design Week, Celebrates American West

• Pharrell Williams' Humanrace Has Joined the Milan Design Week Frenzy - Here's How

• Celebrity Interior Designer Brigette Romanek Makes Milan Design Week Debut With Artemest

She insisted the designers have free rein, although sometimes they work with Fendi’s artisans.

This is reinforced through the involvement of British designer Lewis Kemmenoe, with whom Fendi collaborated in December 2024 at Design Miami. Kemmenoe curated the latest concept and window displays for the Fendi Casa boutique in Milan’s Piazza della Scala, where his pieces are showcased.

Site-specific panels set up in the store pay tribute to the artisanal techniques of tailoring and leather craftsmanship, dividing one part of the flagship dominated by metallic materials in a palette of grays and blacks, from the other characterized by natural textures, more organic shapes and lighter colored wood, bamboo, and soft lines.

Over the years Venturini Fendi has worked with designers on several collections, building a relationship with the likes of Cristina Celestino, Chiara Andreatti and Peter Mabeo, always with research in mind.

Asked who makes the cut, she said she enjoys working with “designers that like to experiment, who are open to dialogue, and with whom we can build a trusting and long-term relationship.”

Among the new items in the collection is the Later sofa, designed by Ceriani Szostak, a modular seating system inspired by the rationalist architecture of the Palazzo della Civiltà, which houses Fendi’s Roman headquarters. A rigid, squared frame — in metal, leather, or fabric — encloses a seat that transforms the softness of an arch into a cocooning structure.

The Fendi Cover, a sofa with softer and less sharp shapes, was designed by the team, made with a single layer of cushioning and embellished with a leather strap bearing the FF logo. Leather plays a key feature on the thickness of the cushions — with or without buttons — and on the underskirt and the piping.

Another new item is the Twist chair, designed by Stefano Gallizioli, with a wood structure and available with or without swirling armrests, upholstered in leather, or in a combination of leather and fabric.

An exclusive collaboration with British designer Lee Broom introduced the Idol chandelier, a sculptural piece crafted from hammered glass elements with irregular surfaces. Its silhouette — through a play of light and shadow — subtly recreates the FF logo.

The Efo coffee table designed by Mabeo, who conceived a new FF logo with soft lines, inspired the conception of two products: the Efo side table and the Efo cabinet. The side table is available in Fendi’s signature yellow ceramic, wood or a combination of both materials. The Efo cabinet with its rounded shapes in warm or dark wood features two Fs that each become the handle of a door.

Additions to existing product lines range from the Lunar coffee table by Jonas van Put now presented in a dining table version and a bedside table, and the Peekasleep bed from the Peekasit series by Controvento Collective inspired by Fendi’s Peekaboo bag.

Fashion Furniture Design (FF Design) was founded in May 2021 as a joint venture between Flos B&B Italia Group (formerly Design Holding) and Fendi to develop the Fendi Casa world. Alberto Da Passano, a former president of Fendi for Europe and the Middle East, leads the joint venture as its chief executive officer. In addition to Fendi Casa, Flos B&B Italia Group includes Flos, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, Audo and Lumens.

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.