Anyone who wears an inexpensive bra will tell you the best thing about them is the relief of removing them at the end of the day. Thick materials, clunky straps and unflattering designs have been the daily norm for decades. Soft, luxurious lace lingerie always belonged to those on a higher pay grade who could splash out on luxe bras.
Australian brand Sevigne is changing all that. They saw a gap in the market and set out to revolutionise luxury underwear, but this isn't the unattainable lingerie we once knew. Sevigne's highly reviewed bras are just $59, with the exception of two styles priced at $69 and $79. Suddenly, we're feeling very French.
Sevigne want to support and empower you through daily life, which is why they source quality materials and construct each garment with longevity in mind. The feminine collection is offered in a range of versatile tones including cream, white, sheer pink and pale blue, while others are available in vibrant magenta and deep turquoise. There's even a midnight and gold mesh, for those with a bit of je ne sais quoi.
Safe to say, their sultry designs are already a hit. "Sevigne Lingerie is the best lingerie ever," one shopper said. "The La Fete Collection is my favourite and it fits perfectly!"
The brand's intention is to develop lingerie that enhances a women's body, rather than restricting it, while also ensuring an inclusive size range. Women can find their size between A to J cups, with band sizes 30 to 46 and bottom sizes XS to 5XL.
A perfect match
When you shop your perfect bra, you also have the option of adding matching underwear to save $10 on your set. Instead of trying to hide your bland or ill-fitting underwear, you're now able to slip into matching white lace lingerie with scalloped edges, and intricate floral designs printed subtly under your shirt.
Staying true to their promise, you can forget the bygone era of flimsy lace undies getting stuck and ripped after a few wears. Sevigne prove that feeling sexy and confident doesn't have to be for special occasions. You deserve it every day. "[The La Premiere Esmee Lace Thong] fits like a charm - so comfortable and the most beautiful design. Made me feel confident too!" wrote one customer.
Keeping bases covered
It's not only fine lace details and sheer mesh underwear that Sevigne are loved for. Shoppers can't stop praising the La Base collection as the "perfect" t-shirt bra - smooth, no frills, basic, and best of all, comfortable. "I have purchased underwear from Sevigne in the past and it lasted for years!" one shopper revealed. "The La Base Collection has the most perfect basics that I have ever seen. Sevigne Lingerie is by far the best in the industry."
"I'm so impressed with the quality of the materials," another shopper commented. "It is absolutely stunning. The La Fete Collection has some of the best designs in the world, they know what looks good on all shapes and sizes."
Sign up to receive 15% off your first order, or discover a wide range of sleepwear sets and lingerie through their website. Say goodbye to boring undies and bonjour to affordable French lingerie.
Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter.
Or if you have a story idea, email us at firstname.lastname@example.org.