In the wake of the charges against her mother Lori Loughlin for her alleged involvement in a scheme to pay her daughter’s way into college, Olivia Jade, whose real name is Olivia Giannulli, has reportedly quit university.
Sources close to the two young women say the family feels certain that if the girls went back to university at USC they would be “viciously bullied”.
It also appears Olivia may have more at stake than just her education.
Starting on YouTube when she was just 14, the now 19-year-old has developed a number of relationships with brands and has even collaborated with many of them on sponsored content. Now, people are wondering what will happen with those partnerships — and even demanding that brands cut ties.
In a statement to Yahoo Lifestyle, Sephora confirmed on Thursday they already have.
“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” says a spokesperson.
The decision comes after fans of the brand took to their social media pages and website — where a palette created by Olivia Jade was being sold — to share their pleas that Sephora detach from the influencer.
“I’m tired of the beauty industry slapping some 19-year-old entitled rich kids’ names on products,” one person previously wrote. “Shame on Sephora for still having this up. For now I will take my money elsewhere.”
“Sephora can’t prevent scandals but they can stand their ground and cut ties with Olivia Jade,” another said. “Sephora does not need to associate with shady characters.”
But even after Sephora made the decision to officially cut those ties and remove Olivia’s product from their site, there are a couple of other brands that have yet to make statements about their partnerships with Olivia — namely, Princess Polly and Amazon.
Those two brands in particular have worked on major projects and campaigns with Olivia since her college enrolment. Most recently, she launched a clothing collection with the Aussie-based fast fashion brand Princess Polly and even paired up with Prime Student to get all of her dorm room necessities via a brand deal.
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