What it takes to plan a billionaire's wedding

Sarah Haywood events wedding aisle floral design
Just a glimpse of some of the incredible aisles Sarah Haywood has created with her team. Photos: Instagram/Sarahhaywoodevents

If you’ve ever wondered what goes into planning the wedding of a billionaire then we’ve found just the person to shed some light on wedding planning for the world’s rich list.

Sarah Haywood is one of the most sought-after wedding planners in the world.

She’s been named best international wedding planner by Vogue, and organised weddings and events for Fortune 500 businessmen, princesses, and popstars.

Confidentiality agreements prevent her from confirming who exactly she has worked for, but her clients spend millions of dollars on their special day.

“The super wealthy want everything we mere mortals want, only more of it, bigger and better,” Sarah tells Yahoo Lifestyle.

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“They don’t want flowers, they want a garden in a bespoke greenhouse structure. They don’t want a band, they want Beyonce. They don’t want a firework show, they want a huge display on a par with New Year’s Eve in Sydney. They demand the wildly extravagant - and that’s hugely expensive.”

Sarah, who is based in London, has worked in the wedding planning industry for 20 years with clients from the US, Europe, Middle East, Asia, and China especially.

She’s also assisted in the production of TV shows, such as HBO’s Succession, revealing that the events she and her team produce can often take a week or more of set-up time.

“We usually construct storage and prep tents - compete with air conditioning in the summer or with heating for winter weddings at locations where the outside temperature falls to freezing or below,” she tells us.

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“And sometimes, if it is a big production, we will construct a production village with somewhere for all technical equipment and props to be stored, the teams to work, and to be fed.”

What goes into a rich list wedding

Tens of thousands of flowers, headline artists, kilos of caviar, and hundreds of staff can go into putting together just one wedding for the top end of town.

“The most staff to date at an event has been 523 across the overall production,” Sarah reveals.

“We need several days to condition and arrange the flowers with a team of up to 100 or more florists - the most there has been 280.”

The most expensive thing a client has ever requested was five headline artists, the names of who Sarah sadly can’t spill. But her Instagram does reveal she’s hired John Legend for one couple’s first dance.

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They also had one client plan a party where they wanted eight kilos of caviar for their 100 guests.

“It was too much and they ended up having to take a lot home afterwards,” Sarah says. “We had to bring in extra security to look after it as well as install a safe in the hotel’s walk-in kitchen.”

Sarah says there have also been a lot of technical advancements in the area of 3D Video Projection Mapping, which is always in high demand.

“We use video artists to create shows alongside arial acts and fireworks. And for interiors, video projection can create the illusion of anything from magical gardens, firework displays, to walls dripping in gold.”

Just like the interior of this marquee which has been made to look like it has windows.

“It has become challenging to be working at the scale we do as so few people have experience of it,” she says.

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“I did not start out planning big budget events but honed my craft over many years one event at a time.”

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