Yahoo Lifestyle Ryan Coogler & Michael B. Jordan’s ‘Sinners’ Eyes $40M+ Easter Weekend Launch – Early Box Office Look
Warner Bros.’ Ryan Coogler directed/written/produced period horror movie Sinners hit three-week tracking today and it’s looking like a $40M-plus opening for the $90M feature production over the Easter weekend. Sinners opens on April 18.
Sinners is solid with men under and over 25 in first choice, higher than Alien: Romulus ($42M) and higher than Mickey 17 ($19M) in first choice. That’s a good thing. Box office sources believe that Warners can potentially even up the opening for the Michael B. Jordan starring movie before the lucrative holiday weekend which the studio has always been a fixture of, i.e. Ready Player One, Clash of the Titans, and last year’s very successful Legendary title, Godzilla x Kong: The New Empire ($80M opening).
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Some tracking services have Sinners in the low $30Ms, however, Warners’ campaign doesn’t fire up until April 2. It’s a vital title on their slate for the studio and they’re getting behind it.
More positive: advance tickets for 70MM showtimes went on sale a few days ago for Sinners and flew off the shelf. The cast is out in a full promotional tour with stops in Mexico City and London. Trailer comps for Sinners are ahead of Us, John Wick Chapter 4 and Creed III. We hear Spike Lee and Snoop Dogg have seen the film — and enjoyed it.
Similar to the deal that Sony struck with Quentin Tarantino for Once Upon a Time in Hollywood, Warners brass Michael De Luca and Pam Abdy struck a 25-year license on Sinners, with rights reverting to Coogler after that time. Part of the reason for this was to attract marquee auteur talent back to the Burbank, CA studio in the wake of Christopher Nolan departure to Universal.
Set in the 1930s in Jim Crow-era Southern U.S., the film stars Michael B. Jordan in a dual role as twin brothers who return to their hometown but are faced with a greater evil.
Coogler is producing with Zinzi Coogler and Sev Ohanian. The executive producers are two-time Oscar-winning composer Ludwig Goransson, Rebecca Cho and Will Greenfield.
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