Yahoo Lifestyle Roksanda, Pulitzer Amsterdam’s Second Collaboration Welcomes Spring
LONDON — Roksanda and Pulitzer Amsterdam are breezing into spring with a second collaboration, this time with an installation created in partnership with artist Rana Begum.
“Rana Begum has been a dear friend and a longstanding supporter of my brand. Our previous collaboration on my autumn-winter 2020 collection shared our joint love for color and respect for each other’s creativity,” said designer Roksanda Ilinčić.
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“Coming into celebrating my 20th year, this collaboration was a natural evolution of that relationship, as we both sought to create something that not only enhances this lovely project by Pulitzer but also reflects our mutual admiration for art in its power,” she added.
Begum’s multicolored modular sculptures are dotted along the hotel’s garden space, redesigned by Pulitzer Amsterdam’s creative director, Jacu Strauss, and Dutch landscape architect Copijn in 2016.
The geometric structures draw from Begum’s previous works, their mosaic surfaces reflecting sunlight throughout the day. Displayed alongside the sculptures are archival Roksanda pieces, a nod to the brand’s upcoming 20th anniversary.
“Our aesthetics are intertwined, reflecting a shared commitment to color, light, architecture and movement. Rana’s work with the reflectors complements my signature style, that embraces bold color combinations,” Ilinčić continued.
Ilinčić looked to her archival designs for her first collaboration with Pulitzer Amsterdam in November 2023. There, she translated her work into a festive Christmas tree covered in pink and burgundy tulle.
The designer is on a collaborative streak: Last week, WWD announced that the designer is set to partner with H&M’s subsidiary brand & Other Stories on a collection that will drop online and in stores in May.
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