Rita Ora, Jasmine Tookes, Ming Lee Simmons and More at MAC Cosmetics Glamorous Ibiza Launch for 24HR Luminous Lift Concealer

On Friday, MAC Cosmetics unveiled its highly anticipated 24HR Luminous Lift Studio Radiance Concealer with a global launch event in Ibiza. The star-studded event took place at the Caves, Six Senses, where guests were treated to a glowing sunset party that embodied the brand’s dedication to luminous beauty.

The event drew an impressive roster of celebrities and influencers, with notable names. Singer and actress Rita Ora wore a gilded metallic minidress with an intricate geometric sequin pattern. The fitted silhouette, complete with thin straps, accentuated her figure. She accessorized with gold bangles, statement rings and black woven strappy heels and ankle bracelets. She styled her blonde hair in loose waves, and her makeup was kept minimal, highlighting the brand’s glowing new concealer.

More from WWD

• EXCLUSIVE: The Vitamin Shoppe Launches Testosterone Via Telehealth Platform Whole Health Rx

• Pratt Institute Unveils 2024 Legends Honorees

• Conair and Scünci Introduce 'Wicked'-inspired Collections With Accessories for Hair Care Routines From 'Styling to Sleep'

Gabriette Bechtel, Ming Lee Simmons, Jasmine Tookes, Kelsey Merritt, Kyle Kuzma and Odell Beckham Jr. also attended the event. The gathering not only highlighted MAC’s latest beauty innovation but also underscored the brand’s ongoing commitment to creating products that enhance natural beauty with a touch of luxury.

The exclusive gathering featured an all-female DJ lineup, with performances by Desiree, LP Giobbi, Smokin’ Jo and Kim Turnbull, setting the perfect tone for an evening of celebration. The event’s ambiance was further enhanced by an on-location photo shoot inspired by the early days of Ibiza, capturing the island’s signature radiance and timeless glamour.

As guests mingled and enjoyed the vibrant atmosphere, the 24HR Luminous Lift Studio Radiance Concealer was celebrated for its weightless, hydrating formula — ideal for those who seek long-lasting, radiant coverage. The event served as a fitting introduction to to the latest addition to MAC Cosmetics standout product lineup.

MAC Cosmetics’ Viva Glam Billion Dollar Ball With Lourdes Leon, Normani & More Looks [PHOTOS]

Best of WWD

• Liza With an Attitude in 1970: Young Minnelli Talks Making Her Own Way in Showbiz One Year After Judy Garland’s Death in WWD Interview

• All of Jenna Ortega's 'Beetlejuice Beetlejuice' Press Tour Looks [PHOTOS]

• A Look at Princess Märtha Louise of Norway’s Emerald Engagement Ring and More Dazzling Jewels From Norway’s Royal Family Vault

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.