Rihanna Gives Her Natural Hair a Curly Crop in Custom Red Leather Khaite Look at Fenty Hair Launch Party

Rihanna showed off her natural texture on Monday while attending a Fenty Hair launch party in Los Angeles. The singer and entrepreneur recently announced her new product line, which is officially on sale starting Thursday.

At the event, Rihanna sported a baggy red leather jacket and a matching pencil maxiskirt by Khaite, accessorizing with burgundy pumps, as well as ruby and diamond jewelry by Sabyasachi, David Webb and Reza.

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Rihanna attends the Fenty Hair launch party on June 10 in Los Angeles, curly cropped hair, red leather outfit
Rihanna attends the Fenty Hair launch party on June 10 in Los Angeles.

Jahleel Weaver, who’s worked with the pop star since 2011, dressed her for the occasion.

Rihanna’s Hair Journey Through the Years: Colors, Crops, Braids, Textures & More Hairstyles [PHOTOS]

Rihanna during Z100's Jingle Ball 2005 - Press Room at Madison Square Garden in New York City, New York, United States. (Photo by Jim Spellman/WireImage)
Rihanna during Z100's Jingle Ball 2005 - Press Room at Madison Square Garden in New York City, New York, United States. (Photo by Jim Spellman/WireImage)
NEW YORK - FEBRUARY 06:  Rihanna arrives at the Madonna + Gucci Present A Night to Benefit Raising Malawi at the United Nations  on February 6, 2007 in New York City.  (Photo by Dimitrios Kambouris/WireImage)
NEW YORK - FEBRUARY 06: Rihanna arrives at the Madonna + Gucci Present A Night to Benefit Raising Malawi at the United Nations on February 6, 2007 in New York City. (Photo by Dimitrios Kambouris/WireImage)
NEW YORK - NOVEMBER 09:  Recording artist Rihanna attends the Glamour Magazine 2009 Women of The Year Honors at Carnegie Hall on November 9, 2009 in New York City.  (Photo by Mike Coppola/FilmMagic)
NEW YORK - NOVEMBER 09: Recording artist Rihanna attends the Glamour Magazine 2009 Women of The Year Honors at Carnegie Hall on November 9, 2009 in New York City. (Photo by Mike Coppola/FilmMagic)

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Hairdresser Yusef Williams styled Rihanna’s honey blond tresses in a curly crop, while makeup artist Priscilla Ono gave her rose gold eye shadow and brown lip liner.

Rihanna attends the Fenty Hair launch party on June 10 in Los Angeles, curly cropped hair, red leather outfit
Rihanna attends the Fenty Hair launch party on June 10 in Los Angeles.

Rihanna first announced Fenty Hair June 5, sharing a short video to her social media accounts.

“Fenty Hair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” she wrote.

In a one-minute teaser, models with diverse hair textures show off their freshly done tresses as Rihanna makes her way down a colorful cul de sac. She also debuted a new hairdo, trading in her long locks for a pixie cut.

Rihanna’s Hair Journey Through the Years: Colors, Crops, Braids, Textures & More Hairstyles [PHOTOS]

Rihanna during Z100's Jingle Ball 2005 - Press Room at Madison Square Garden in New York City, New York, United States. (Photo by Jim Spellman/WireImage)
Rihanna during Z100's Jingle Ball 2005 - Press Room at Madison Square Garden in New York City, New York, United States. (Photo by Jim Spellman/WireImage)
NEW YORK - FEBRUARY 06:  Rihanna arrives at the Madonna + Gucci Present A Night to Benefit Raising Malawi at the United Nations  on February 6, 2007 in New York City.  (Photo by Dimitrios Kambouris/WireImage)
NEW YORK - FEBRUARY 06: Rihanna arrives at the Madonna + Gucci Present A Night to Benefit Raising Malawi at the United Nations on February 6, 2007 in New York City. (Photo by Dimitrios Kambouris/WireImage)
NEW YORK - NOVEMBER 09:  Recording artist Rihanna attends the Glamour Magazine 2009 Women of The Year Honors at Carnegie Hall on November 9, 2009 in New York City.  (Photo by Mike Coppola/FilmMagic)
NEW YORK - NOVEMBER 09: Recording artist Rihanna attends the Glamour Magazine 2009 Women of The Year Honors at Carnegie Hall on November 9, 2009 in New York City. (Photo by Mike Coppola/FilmMagic)

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“You know how much switching my hair up matters to me,” Rihanna continued in the caption. “I’ve had almost every texture, color, length, from weaves to braids to natural, so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need. It’s time to play and get stronger by the style.”

Rihanna attends the Fenty Hair launch party on June 10 in Los Angeles, curly cropped hair, red leather outfit
Rihanna attends the Fenty Hair launch party on June 10 in Los Angeles.
Rihanna, Fenty Hair, hairstyles, pixie cut, bob, blonde, red, braids, evolution, transformation, hair care
Rihanna, Fenty Hair, hairstyles, pixie cut, bob, blonde, red, braids, evolution, transformation, hair care

Launch Gallery: Rihanna's Hair Journey Through the Years: Colors, Crops, Braids, Textures & More Hairstyles [PHOTOS]

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