Yahoo Lifestyle Prada’s Spring 2025 Campaign Is Now a Book of Short Stories Featuring Carey Mulligan
Fashion brand campaign films are so 2024.
For the spring 2025 women’s collection, Prada has produced a bound book of 10 short stories by American author Ottessa Moshfegh, and starring Carey Mulligan.
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“Ten Protagonists” explores the notion of plurality, which was at the core of Miuccia Prada and Raf Simons’ spring 2025 collection, with its focus on pieces with personality for individual, character-driven dressing, rather than any one overarching uniform look.
Known for her radical depiction of women, Moshfegh was perfect for the assignment. She blazed a trail in contemporary literature with her honest, sometimes perverse female characters, as seen in books including “Eileen,” “My Year of Rest and Relaxation” and “Death in Her Hands.”
For this project, she wrote 10 texts in first-person, each about a Prada persona embodied by Mulligan’s characters, including clothing, hair and makeup.
There’s Patricia (in a rumpled pink Oxford shirt and high-waist belted navy trousers), a corporate translator who thinks friction makes life interesting; Alina (in a pussy bow blouse, pencil skirt and kinky carabiner belt), a programmer who has a weak spot for glitches, especially where dating apps are concerned, and Fanny (in a yellow windbreaker and silver mirror embroidered skirt), a photographer whose blind grandfather taught her how to see. Like all of Moshfegh’s heroines, they are unpredictable.
The author is no stranger to fashion and its power to craft identity: She’s been a lover of vintage since she was a teenager, writing about it for magazines, and even selling some of her collection on DePop during the pandemic. Moshfegh has also walked the runway for Maryam Nassir Zadeh, written show notes for Proenza Schouler, and covered Vogue Italia.
Mulligan’s breakthrough role was in the coming-of-age film “An Education,” dating back to 2009, for which she won the BAFTA Award for Best Actress and received an Academy Award nomination. She received further Academy Award nominations for her roles in “Promising Young Woman” and as Felicia Montealegre in the biopic “Maestro,” with Bradley Cooper as Leonard Bernstein. She’s worn Prada on red carpets on multiple occasions, and attended the spring 2025 runway show in Milan in September.
The book will be presented during select in-store events in Tokyo, Milan, Paris and London, starting in February.
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