Yahoo Lifestyle Post Malone Stars as Ugg’s ‘Lone Cowboy’ for TrailGazer Spaghetti Western Campaign and Curates a Multisensory Experience With Feel House L.A.
Post Malone is the star of Ugg’s latest campaign for the brand’s Heritage Pull-On TrailGazer boot. The campaign launched ahead of events Ugg at The Corner with Nordstrom in New York City on Thursday and the Feel House experience curated by Post Malone, opening Friday in Los Angeles.
In the campaign imagery, lensed by Adam DeGross, Malone styles Ugg’s Heritage Pull-On TrailGazer boot with a double denim look, popped collar and cowboy hat evocative of the Western-style trend that has seen an uptick in popularity throughout 2024.
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“Creativity and community are at the core of everything I do,” said Post Malone. “Which is why it was such a special experience to bring together my friends and Ugg, a brand I’ve legit worn since high school, for this new campaign.”
The “Circles” artist also stars in a campaign video for the brand, lensed by Ramez “Mezzy” Silyan. “Both Ugg and Post Malone are immediately recognizable brands, and I needed to find an overlap between the two,” Silyan said. “I immediately saw Post as a Lone Cowboy in the Old West. It felt incredibly natural, playing into Post’s current laid-back modern country aesthetic while paying tribute to classic Spaghetti Westerns of the 1960s.”
Post Malone’s collaboration with Ugg continues at Feel House in Los Angeles, opening Friday. Curated by Post Malone, this multisensory retail experience offers a behind-the-scenes look at the brand, featuring an interactive photo booth. Attendees can personalize purchased footwear with Clint Orms on Nov. 16 and 23, and Ana Rodriguez of Somepinkpetal on Nov. 16 and 24, from 10 a.m. to 7 p.m. each day.
The Feel House will offer exclusive items, including a multicamo Ugg Classic Boot keychain, sticker sheets and more, with some available for purchase and others for free. The event concludes on Nov. 24.
Nordstrom will also play host to the brand with Ugg at The Corner, a limited-time pop-up shop that coincides with an ongoing series of brand takeovers. Held at the corner of 57th Street and Broadway in New York City, Ugg at The Corner will feature a curated collection of gift-ready styles in time for the holiday season.
Ugg at The Corner will include the launch of various styles, such as Uggs covered in Swarovski crystals, unique color releases of the Tasman style and more. The pop-up concludes on Jan. 12. Styles will be available to shop in-store and online via Nordstrom’s official site. The exclusives will only be available in-store.
“We are extremely excited to show up across North America this November with two powerful physical retail spaces that express the Ugg brand’s commitment to delivering products and experiences that make you feel good inside and out,” said Tracy Paoletti, Ugg vice president and general manager of North America.
“Feel House in Los Angeles, curated by Post Malone, and Nordstrom Corner Shop in New York City, elevate community and creativity with our brand’s heritage at the center of the experience.”
Ugg’s collaborations have been on the rise over the course of the last few years. Apart from the brand’s latest partnership with Post Malone and Ugg’s various pop-up experiences, the American fashion company previously created collections with Telfar, KidSuper founder Colm Dillane and Shanghai-based Designer Shuting Qiu on an oceanic-inspired capsule.
Ugg Men's Heritage Pull-on TrailGazer Boots
$200
Post Malone x Ugg: The ‘Lone Cowboy’ Aesthetic and More [PHOTOS]
Launch Gallery: Post Malone x Ugg: The 'Lone Cowboy' Aesthetic and More [PHOTOS]
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