PE Nation co-founder Pip Edwards has come under fire after sharing a "gross" and "inappropriate" Instagram post on Australia Day.
The 40-year-old, who is currently dating Michael Clarke, took to her Stories to share a post about why Australia Day shouldn't be celebrated on January 26.
The post was seemingly taken from a newspaper and read: "If another country invaded Australia and took it over, massacred many of our families, took possession of our land, homes and properties, took away our culture, forbade us from speaking English and punished us if we did, took away our children in an effort to cleanse us of our ethnicity, herded us into enclaves and missions, rounded up our sons, fathers, uncles and grandfathers in balls and chains and treated us as "sub-human", would we and our descendants want to 'celebrate' the anniversary of that day?
"I think not. So why would we expect First Nations people to feel differently and why would those in positions of power be so insensitive to ignore what this day truly means? What have we got to lose by changing the date of Australia Day?"
Pip captioned the post, "IN BLACK AND WHITE."
However, hours later she shared a number of pictures from an Australia Day party she attended. She captioned a snap: "A day to celebrate the land that we live and thrive on. I love you, Australia," according to Daily Mail.
She appears to have since changed the caption to read: "Acknowledging the beautiful land that we live and thrive on."
Unsurprisingly, her followers were quick to comment on the fact she celebrated Australia Day after saying the date should be changed.
Abbie Chatfield also pointed out that in one of her Instagram Stories, which has since been deleted, Pip shared a video of the Aboriginal flag flying upside down.
"Why have you posted a story explicitly outlining why today is not the date to celebrate and then posted this, precisely the opposite?" the I'm A Celeb star commented. "You are clearly aware of the reasoning behind the protests, the outcry, the mourning... but post this. Confusing, tone deaf behaviour. I don’t even know what to say. Usually it would be 'educate yourself' but...you have posted about why this isn’t okay. It’s honestly baffling. Also, the Aboriginal Flag is upside down in your stories, so."
"Did you forget about the story you posted earlier today?" one follower wrote. "Performative activism is gross."
"Wowwwwww," another wrote. "Don't post a little Instagram story in 'support' of changing the date and then go and celebrate Australia Day. Educate yourself!"
"Come on, Pip," someone else added. "Read the room, babe. You literally just posted on your Story that today is not a day to celebrate 'in black and white' and then you post this?"
"How tone deaf can someone be?" another added. "How many photos of your privileged celebration can you post before you realise that the article that you shared tells us that today is NOT a day to celebrate."
"Today is not a day to celebrate," one follower wrote. "By ‘we’ you mean white and privileged, and oh as it is apparent, the clueless. If you looked outside your privileged bubble you’ll see not everyone is living and thriving. Read the room, Pip."
"Really inappropriate and completely tone deaf," yet another follower wrote. "We’re on the precipice of having this day changed! It’s better to remain silent at this point in time than advertising privileges our First Nation people have never been awarded. We are all responsible. Considering we have just evolved through the BLM movement to promote Australia Day at this point in time is problematic, totally blind and downright insensitive."
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