Philipp Plein Fall 2025: A Little Bit Country

And just like that, Philipp Plein’s new hotel and restaurant complex overlooking Milan’s public gardens is all done, and the designer is planning to roll out more residences and hospitality spaces in places including Albania, Dubai, Monaco and Miami.

“We are a small, niche brand in between the big groups in fashion, and we’re building our own community. Places like these help us to connect even more with our people and clients,” the designer said. “There’s a lot of room for expansion and several opportunities await.”

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As he spoke, the designer was leaning against one of the bars in his new Milan hotel, which was packed to the outer edges with the usual exotic crowd — women with sky-high skirt slits, and lots of flesh and sparkle on show.

The mood at this year’s show was even more wild than in the past, what with the bucking bronco positioned in the center of the room and a performance by Busta Rhymes. The rapper lived up to his name, telling the crowd, “You lookin’ fine in yo’ Philipp Plein,” and describing the designer as the “king of fashion” (albeit in more vulgar, and unprintable terms).

Plein said fashion and music have so much in common. “They both create their own community. If somebody likes country music, they’ll dress in a certain way and talk a certain way. It’s the same with hip-hop, heavy metal and punk,” the designer said.

His inspiration this season was Post Malone, the rapper, singer, songwriter and producer known for blending genres, and his latest album “F-1 Trillion,” which features country music. So Plein galloped to the great American West, plonking crystal-encrusted cowboy hats on models and urging them to step off the runway to ride the bucking bronco.

Many of them did, and in almost pornographic fashion.

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Models wore short, sparkly minidresses (some with Bambi images) and thigh-high boots, and loped down the runway in emerald green python skirt suits, pinstripe and puffer jackets sprinkled with sequins and a lineup of varsity jackets with faux beer logos.

Plein tipped his hat to America many times, and even sent out a model in sequin trousers done as the U.S. flag. The move should play particularly well with the locals as he prepares to roll out those hospitality concepts in Miami, and beyond.

Launch Gallery: Philipp Plein Fall 2025 Ready-To-Wear Collection

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