Yahoo Lifestyle Noble Panacea Names Chief Technology Officer, Ramps Up Operations
LONDON — Luxury skin care brand Noble Panacea is continuing the legacy of its founder Sir Fraser Stoddart, who died in January.
The brand has named Dr. Benjie Limketkai chief technology officer, where he will be working on “developing transformative breakthroughs” across technology and science.
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Limketkai works out of Irvine, Calif., where he oversees all of the brand’s labs and its team of scientists.
The brand creates all of its own formulas, including the OSMV, otherwise known as the Organic Super Molecular Vessel, which is “built from biodegradable, renewable carbohydrate and fatty acids to house and protect ingredients at the individual molecule level to preserve ingredient freshness and potency while preventing cross-interaction.”
Limketkai was Fraser’s first employee 10 years ago before launching the skin care brand in 2019.
In his new role, Limketkai said that he’s looking forward to “continuing to advance our OSMV technology, to break the boundaries, innovate, and bring our OSMV to life in a unique way with each product we launch. I’m also excited by the opportunity of utilizing and integrating AI into the evolution and optimization of the OSMV technology roadmap and the development of future skin care formulations.”
The appointment of Limketkai comes at an apt time, when the brand is entering a phase of growth.
Noble Panacea’s chief executive officer Céline Talabaza said the brand has seen “triple-digit sales increases at the global company level year-to-date February 2025.”
The company is ramping up its operations and entering three new countries later this year. In October 2024, Noble Panacea entered China and earlier this month it launched in Greece.
“We are making significant investments in digital-first brand storytelling and expanding our global presence, with a particular focus on markets such as the U.S., U.K. and China,” said Talabaza.
Noble Panacea is launching a TikTok account at the end of the month to “enhance our educational platforms, and fostering stronger collaborations.”
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