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A steamy Netflix reality TV show has sparked uproar for playing the "Last Post" over footage of contestants kissing and having sex.
The ceremonial bugle call is traditionally used to commemorate those who have lost their lives in war at military events such as ANZAC Day and Remembrance Day.
But in season three of Too Hot To Handle, a show that requires participants to remain chaste to win money, the haunting notes served a completely different purpose.
The show's sexy singles — which included an Australian — were aware that each intimate moment with one another (and themselves) chipped away at their shared $US200,000 prize.
For the first time in the program's history, however, the contestants broke the 'rules' so frequently that by episode eight they'd depleted their prize fund to $0.
To mark what was clearly a devastating low point for the attractive young men and women, viewers were shown a montage of the casts' raunchy transgressions as a dollar tally ticked down to zero.
"I think we all need to take a moment and pay our respects to our dearly departed prize fund," said the show's narrator, UK comedian Desiree Burch.
"A once healthy $200k has been reduced to nothing but sweet memories," she went on as the familiar notes of the "Last Post" play out.
"Dear prize fund, your dollars may have gone but you will never be forgotten," she said.
The music choice did not go down well with many Too Hot To Handle viewers who took to social media to share their
"What the hell was @netflix thinking putting the last post over a montage of people having sex on too hot to handle??? the disrespect??" exclaimed a viewer on Twitter.
"@netflix #TooHotToHandle wtf is this? Using The Last Post like this? Hell nah who approved that," added another.
"@netflix I think it’s so disrespectful to be playing ‘The Last Post’ when it’s announced the prize money was $0 on #TooHotToHandle Face with symbols over mouth so dumb!" wrote a third.
Representatives for military servicemen and women have slammed the use of the "Last Post", calling it 'offensive' and 'disrespectful'.
Minister for Veterans' Affairs and Defence Personnel Andrew Gee told 7NEWS.com.au that the music has a "sacred place in our military tradition and history".
"Using it in this way violates this sanctity and disrespects all those who serve and have served and those who have given their lives defending freedom and democracy," he said.
Mr. Gee added that Too Hot To Handle producers should 'visit a war memorial' and 'apologise to the veteran community'.
Netflix has been contacted for comment.
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