Neiman Marcus and Ralph Lauren Unveil Exclusive ‘Patchwork Americana’ Collection

Neiman Marcus and Ralph Lauren have partnered to introduce “Patchwork Americana,” an exclusive collection that reimagines the iconic patchwork motif with elevated craftsmanship and contemporary appeal.

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This collaboration marks Ralph Lauren’s first-ever exclusive collection for Neiman Marcus. The 52-piece assortment spans women’s, men’s and kids, and is designed with the Neiman’s customer in mind. It will be available across Neiman Marcus channels, including nine stores and online.

“Ralph Lauren’s impact on American fashion is beyond measure. He has forever altered the fashion landscape with a unique vision of relaxed elegance, infusing an old-world sophistication with refreshing modernity and we are honored to collaborate with Ralph Lauren on a collection created exclusively for our clientele,” said Paolo Riva, chief brand partnership and buying officer, Saks Global. “This exclusive collection celebrates the long-standing partnership and admiration between Neiman Marcus and Ralph Lauren, with brand signatures like patchwork denim and easy shirting reimagined into extraordinary wardrobe heroes.”

According to Riva, the retailer’s relationship with Lauren dates back to the 1960s when Neiman’s first carried his ties, and in 1973, Neiman’s honored Lauren with the Neiman Marcus Award for Distinguished Service in the Field of Fashion. The Patchwork Americana colleciton will be an exclusive, one-time collection.

Standout women’s pieces include a sequined flag sweater adorned with an exclusive Neiman Marcus emblem, pearl-beaded floral-etched denim and a striking patchwork sequin skirt. There is also a tailored patchwork suit and an embellished strapless gown. For men, there is a tonal palm leaf jacquard jacket, a silk-blend cardigan, the flag sweater, and a blue Japanese cotton chambray suit.

At the heart of the kids’ assortment is the iconic flag sweater crafted with Italian cashmere. The sweater is complemented by styles featuring intricate patchwork details, vibrant colors and whimsical patterns.

Asked how closely Neiman’s worked with Lauren in developing the collection, Riva told WWD, “Our merchant team worked closely with Ralph Lauren to develop this collection specifically with the Neiman Marcus customer in mind. The design process began with Ralph Lauren presenting a concept board featuring sketches and fabric renderings. The core patchwork theme was the initial idea, with select pieces refined and reinterpreted for our client’s style preferences.”

Men’s and women’s prices range from $695 up to $20,000 for the hand-beaded patchwork bustier gown. Children’s styles range from $55 to $375.

To celebrate the launch, Jodi Kahn, vice president, luxury fashion, Neiman Marcus and Joy Herfel-Cronin, group president North American U.S. Wholesale, Ralph Lauren, hosted an intimate evening at the Rosewood Mansion on Turtle Creek. Neiman’s top clients gathered for a private presentation, where models showcased the collection during a cocktail reception, followed by a seated dinner.

Neiman’s NorthPark store has an exclusive Ralph Lauren installation on the second floor, starting today. Across the other stores carrying the collection, there will be elevated visual displays with two locations featuring exclusive Ralph Lauren window installations. The collaboration will be amplified through Neiman’s social channels.

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