How Much Money Did Taylor Swift's The Eras Tour Make?
She's a billionaire for a reason.
Taylor Swift's most lucrative endeavor to date has officially come to a close. The pop star wrapped her career spanning Eras Tour on December 8 in Vancouver, a triumphant finish that comes after playing a total of 149 dates across five continents around the world—but how much money did the tour make overall?
According to The New York Times, "through its 149th and final show, which took place in Vancouver, British Columbia, on Sunday (December 8), Swift’s tour sold a total of $2,077,618,725 in tickets." The outlet added that the $2 billion figure is notably "double the gross ticket sales of any other concert tour in history and an extraordinary new benchmark for a white-hot international concert business." Taylor Swift Touring, the singer’s production company, confirmed the numbers to the outlet for the first time.
The number of attendees, unsurprisingly, were also astronomically high. The pop star's touring company additionally confirmed that a whopping 10,168,008 Swifties went to her concerts during The Eras Tour, and when taking the tour gross into consideration, that means each seat across every venue she played retailed for $204USD—a figure that according to Pollstar, eclipses the average $131 for the top 100 tours across the world in 2023.
The most attended concert dates might surprise Swifties, though. The Times reported that the tour's most attended night by far came from Australia on February 16, 2024, with 96,006 Swifties filling the Melbourne Cricket Ground for three consecutive nights. Swift's most played venue—the Wembley Stadium in London for eight nights total—meanwhile drew in 753,112 people. The figures come amid Swift being named the richest female musician in the world back in October, a title previously held by Rihanna.
On the final night of The Eras tour on December 8, Swift thanked her fans for cultivating a community based on friendship.
“I think that’s the lasting legacy of this tour, the fact that you have created such a space of joy and togetherness and love… I couldn’t be more proud of YOU, thats all YOU. I just want to say that you’re why this is so special, you supporting me for as long as you have is why… pic.twitter.com/8AFamGG0TC
— Taylor Swift Updates (@TSUpdating) December 9, 2024
“Making friends and bringing joy to each other, that is I think the lasting legacy of this tour, is the fact that you have created such a space of joy and togetherness and love," she said. "I couldn’t be more proud of you, honestly that is all you. That is what people think about when they think about this tour, is how they felt out in the crowd with you. I just want to say that, you’re why this is so special. And you supporting me for as long as you have is why I get to take these lovely walks down memory lane every single night because you cared about every era of my entire life that I've been making music, so thank you.”
Read the original article on InStyle