MTV Video Music Awards Ratings: Telecast Rises to Just Over 4 Million Viewers

Joe Otterson

12 September 2024 at 5:15 pm·2-min read

The MTV Video Music Awards saw a jump in viewership over last year’s telecast, according to Nielsen data.

The VMAs nabbed approximately 4.08 million viewers with the original telecast and two encore airings. That is up roughly 8% compared to last year’s show, which pulled in 3.78 million viewers. The 2024 show represents the VMAs biggest audience in four years.

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The main telecast was broadcast across 13 Paramount-owned networks — MTV, Comedy Central, Paramount Network, TV Land, CMT, MTV2, LOGO, Pop, Nick/Nick at Nite, VH1, BET, BET Her, Univision, and Unimas.

Per Paramount, the show also pulled in 66.7 million social media interactions, making it the most social interactions ever for a VMAs telecast.

Taylor Swift was the big winner of the night, winning seven awards out of her 12 nominations, including artist of the year and song of the summer. Swift notably brokeBeyoncé’s record for most solo VMA wins, with 30 total wins over Beyonce’s 26. Swift is now also the first artist to win video of the year five times.

Other winners included Megan Thee Stallion, who also hosted the show, as well as Chappell Roan and Post Malone, with Roan winning the award for best new artist.

This year’s VMAs also featured massive performances by Roan, Megan Thee Stallion, Sabrina Carpenter, Katy Perry, and Camila Cabello. Eminem also performed and won best hip-hop and best visual effects for “Houdini.” Roan and Carpenter made headlines with their performances. Roan took the stage to a medieval theme complete with armor, crossbows, and a flaming castle. Carpenter, meanwhile, took it to outer space thanks to her performance that featured astronauts and aliens.

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