Yahoo Lifestyle Moda Operandi to Launch Exclusive Capsule With Australian Brand Posse
Australian ready-to-wear label Posse and retailer Moda Operandi have come together to launch an exclusive capsule collection for spring.
Moda Operandi has been Posse’s first U.S. retailer and a longtime supporter of the Australian brand.
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The 16-piece capsule collection will be available exclusively on Moda Operandi’s and Posse’s websites starting Tuesday. The capsule features tops, dresses, pants, sorts, knitwear and skirts. Price points range from $229 to $350.
“We are thrilled to launch this exclusive capsule with Posse this January, offering the Moda Operandi client a fresh wardrobing capsule for vacation and spring dressing at a great price point. The capsule follows a smaller exclusive drop we launched for holiday and preludes future collaborations for 2025,” said Marc Rofsky, buying director of Moda Operandi. “Moda collaborated closely with Dani [Mulham, founder and creative director of Posse] throughout the design and development process, ensuring that the colors, fabrication and silhouettes offered will both resonate with our client and her lifestyle during this time of the year, offering exciting newness and continue the brand’s narrative.”
Moda launched Posse exclusively in 2020. It will also carry the regular Posse collection, in addition to the capsule.
The capsule features ensembles, sheer delicate knitwear and classic Posse signature pieces. The pieces are crafted from sustainable materials, including European flax linen, BCI-certified cotton and innovative fabric blends such as Tencel/wool/viscose/polyester.
A campaign was shot in Aix-en-Provence, France.
The idea for the exclusive collaboration was born from Posse’s successful history, designing bespoke pieces for Moda Operandi, including the viral white linen set worn by Sofia Richie.
“This collaboration with Moda Operandi is incredibly special to us. As our very first U.S. retailer, Moda has played such an integral role in Posse’s journey and launching this exclusive capsule together feels like a celebration of our partnership to date. It’s an exciting opportunity to connect even more deeply with the Moda community, and I couldn’t be more thrilled to see this collection come to life,” said Danielle Mulham, founder and creative director of Posse.
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