Meghan Markle's Friends Share First Look at Her Revamped Jam: 'Snack Obsession'

• Some of Meghan Markle's friends have posted to celebrate the raspberry jam with keepsake box from her As ever brand

• On March 4, the Duchess of Sussex unveiled a collection of food products her As ever line will sell this spring in the U.S.

• "There are a ton of twists and turns — even with the name," Meghan tells PEOPLE about changing her brand's name from American Riviera Orchard

Meghan Markle's inner circle has compliments for her As ever collection.

On March 26, the Duchess of Sussex, 43, reposted three clips of friends showing As ever's raspberry jam to the Instagram Stories of her personal Instagram account as well as the profile for her As ever brand. The montage showed celebrity hairstylist Ben Skervin, Meghan's friend and former Suits costar Abigail Spencer and pal Heather Dorak each showing a first look at the fruit spread from her line launching this spring.

Skervin wrote over a photo of the drink next to two crumpets with jam and the As ever product jar: "A very frothy chai latte lol. Delicious afternoon treat crumpets with butter and @aseverofficial raspberry spread it really is addictive thanks @meghan."

Earlier this month, the hair pro shared a selfie with the Duchess of Sussex's close friend, makeup artist Daniel Martin, where the pair showed off their As ever raspberry spread in the keepsake boxes stamped with the brand's logo (which includes a tribute to Prince Harry!).

Related: Meghan Markle's 'As Ever' Product Line Unveiled: Cookies, Teas, Jam and More

"Feeling Jammie!!! @danielmartin and I were lucky enough to have @meghan gift us some @aseverofficial preserve can’t wait to spread this on everything !!!" Skervin said on March 6, shouting out her With Love, Meghan series, full of tips and tricks "for the ultimate hosting experience."

He wasn't the only one who posted about the product, as Meghan's friend and With Love guest Spencer also shared an Instagram Reel about the jam on March 26 that the Duchess of Sussex also shared.

"Start spread-ing the news," Spencer captioned the clip, quoting a line from the lyrics of an iconic Frank Sinatra song that the video was set to. She showed off the sweet treat and its box in the quick video, just like Dorak did.

"Current nighttime snack obsession," the Pilates Platinum founder wrote over a video of one of her children spreading the jam on toast with the box nearby, and tagged Meghan's Instagram handles.

Jam has been synonymous with Meghan's lifestyle venture since she unveiled the brand originally called American Riviera Orchard in March 2024, and she sent jam to friends as the business' first product.

In a February update, the Duchess of Sussex said she was renaming the company to As ever in order to offer a wider range of products but reassured fans that preserves were still part of the plan.

Related: Meghan Markle Reveals Who Received the First Jar of Her Viral Jam: 'People Took It Very Personally'

"Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam. But there are so many more products that I just love, and now it's time to share them with you. So I just can’t wait for you to see it," Meghan said in an Instagram video.

The Duchess of Sussex's As ever line was announced on March 4, the same day as the premiere of her Netflix series With Love, Meghan. In partnership with the streamer, As ever will sell a collection of herbal teas, crepe mix, flower sprinkles (a confection she used in the series), shortbread butter cookies, limited-edition wildflower honey with honeycomb and, of course, her signature raspberry jam in keepsake packaging.

The line will be available for sale this spring on asever.com in the U.S., and the Duchess of Sussex said in an exclusive interview with PEOPLE that she appreciated grace as she navigated launching a new brand.

"There are tons of twists and turns — even with the name," Meghan says about her entrepreneurial journey of her As ever venture. "I was figuring it out in real time."

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Although she has faced scrutiny at every step, Meghan defines the experience by growth.

"I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. It’s a learning curve," she says.

Read the original article on People