Meghan Markle Shares Her 10-Word Mantra That Helps Her in Business

Meghan Markle is as business savvy as ever.

In a new interview with Inc., the Duchess of Sussex, 43, opened up about founding her new lifestyle brand, As ever. When it comes to the challenges of navigating motherhood and entrepreneurship, Meghan lives by one mantra.

“If it takes five minutes to do it, do it,” the Duchess of Sussex told the outlet. “Otherwise, you end your day with what feels like a laundry list of things to do, as opposed to being able to tackle them in real time.”

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As ever boasts a wide array of fruit spreads, teas, honey, flower sprinkles and more, and is looking to expand further into hospitality and home goods. The company began accepting orders on Wednesday, April 2 and sold out within an hour.

"I hope that people see that reflected in whatever it is that I’m creating and putting out there," she told the outlet. "It’s just an extension of me."

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The Duchess of Sussex previously shared that she designed the company's logo with her husband, Prince Harry, in mind. The logo depicts palm trees and hummingbirds, a favorite of the prince's, an insider told PEOPLE in February 2025.

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"The distinct shape enclosing the birds and tree was intentionally designed to create a unique and personal emblem," the source said. The palm trees represent Meghan's California upbringing, and her strong ties to Los Angeles.

The Duke and Duchess of Sussex, along with their two children, Princess Lilibet, 3, and Prince Archie, 5, relocated to Southern California in March 2020, upon stepping back from their royal duties.

The As ever launch comes on the heels of the success of Meghan's Netflix show With Love, Meghan. The show depicts the Duchess of Sussex offering hosting tips and sharing new ideas with celebrity guests and friends. The series has been renewed for a second season.

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