Yahoo Lifestyle ‘Matlock’ Premiere Continues To Shine As Audience Grows 38% In 3-Day Viewing
EXCLUSIVE: CBS is still riding the high of Matlock‘s premiere success.
The premiere episode has now swelled to 10.67M viewers with three days of multi-platform viewing, which is a 38% lift from the already impressive 7.74M who tuned in live + same-day, according to new data from Paramount Global.
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Matlock remains CBS’ most-watched non-post-Super Bowl series premiere in five years. In the three-day window, Matlock is also CBS’ second most-streamed series premiere, coming in behind Tracker (which did receive the post-Super Bowl launch earlier this year).
The network is expecting the audience to continue to grow quite steadily in the seven-day window. Those figures will be available on October 1.
Creator and showrunner Jennie Snyder Urman broke down the premiere episode of her Kathy Bates starring, gender-swapped version of the classic TV show with Deadline.
In Matlock, written by Urman and to be directed by Kat Coiro, after achieving success in her younger years, the brilliant septuagenarian Madeline Matlock (Bates) rejoins the work force at a prestigious law firm where she uses her unassuming demeanor and wily tactics to win cases and expose corruption from within.
The first episode of Matlock is currently streaming on Paramount+ with encore CBS broadcasts scheduled Oct. 8 and Oct. 10. The series will start airing originals in its regular Thursday 9 PM time slot on Oct. 17.
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